Dallas — To accelerate the growth of U.S. association event portfolios, MCI has introduced a new Investment & Management Partnership.
The unique initiative will combine capital and management resources, providing a combination of financial, strategic planning and event management expertise.
Not only will it help clients grow their event portfolios, it will radically reduce risk for the association, said Shawn Pierce, President, Strategic Events, Meetings & Incentives, for MCI USA.
“By offering an injection of resources, expertise and investment, MCI can partner with an association to reduce their risk, ensure their financial success and free up their internal resources to focus on membership engagement and content curation,” Pierce said.
Since event portfolios are a critical revenue driver for associations, the new Investment & Management Partnership will enable MCI’s association partners to focus on areas of expertise that differentiate them in the market – things like leadership and advocacy, subject matter expertise, and content creation.
“Associations ask us for help with tactical aspects of their events but, when we dig in with leadership, we find they are really looking for more holistic assistance growing and managing their events,” Pierce said.
This initiative, launched in February, is in partnership with a prominent U.S. advocacy-based trade association that has a $7 million event portfolio and serves more than 13,000 attendees and more than 500 exhibitors. MCI USA is actively exploring and seeking additional partnership opportunities.
Reach Shawn Pierce at shawn.pierce@mci-group.com or (972) 349-7300.
