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Maritz Global Events Unveils Immersive 3D Tech Solution

Andrea Doyle, Executive Editor

first person experiencesPHILADELPHIAWith the goal of extending the value of a trade show experience by creating an omnichannel approach, Maritz Global Events has released First Person Experiences, a new technology solution, at IAEE’s Expo! Expo!

Attendees at Expo! Expo! were given a sneak peek of this unique 3D, immersive experience that will increase the return on investment for exhibitors and trade show organizers.

Not only does this new technology extend the value of a live event, but it also increases audience reach and creates incremental revenue for exhibitors through a digital replica of a trade show, product launch or other event experience.

“Show organizers and event planners have been struggling for years to increase exhibitor ROI and also provide a return on investment for their events,” Aaron Dorsey, Vice President Product Management, Maritz Global Events, said as he gave Trade Show Executive a demonstration of this new product. “First Person Experiences helps both exhibitors and show organizers take the significant investment made in their booth and show floors and extend it long after the event ends through a unique 3D, immersive experience.”

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By digitally capturing the live, physical trade show, including exhibition space, booth tables and theater experiences, Maritz Global Events creates a digital 3D environment replica of the entire event that can be accessed any time through the show organizer’s website. The trade show or booth can then be relaunched following the live event allowing attendees to virtually walk the floor, interact with exhibitors and content, and do business in real time. Exhibitors also can extend the reach of their booth to those who did not physically attend the show.

“First Person Experiences not only reinforces, but it increases the value of the trade show,” Dorsey said. “Plus, it is available 365 days a year.”

First Person Experiences is just one of the many innovative technology solutions Maritz Global Events developed during the COVD-19 pandemic.

Reach Aaron Dorsey at aaron.dorsey@maritz.com or (301) 788-4294