RICHMOND, U.K. — Marie Browne joined RX’s ReedPop as Senior Vice President, Head of ReedPop.
Browne will lead the organization’s U.S. business, working with teams across its portfolio to help its events flourish, strengthen relationships with creators, partners and exhibitors, and keep delivering unforgettable experiences for fans.
Browne shared that one of ReedPop’s key differentiators is the fact that it serves incredibly passionate communities.
“Fans are emotionally invested in ReedPop events,” Browne said. “That creates both an incredible opportunity and a tremendous responsibility to deliver experiences that exceed expectations. It certainly doesn’t escape me what a privilege it is to lead a business with such iconic brands and such a passionate team. This role is one that many people would aspire to, and I’m genuinely honored by the trust that’s been placed in me. I’m excited to work alongside a team that cares so deeply about the communities it serves as we continue creating unforgettable experiences for fans around the world.”
Browne was part of the founding team of ReedPop’s New York Comic Con and has worked at RX for more than two decades.
Most recently, she served as Senior Vice President and helped shape the organization’s growth strategy by expanding the Functional Fabric Fair portfolio, supporting the evolution of PGA into a global brand and leading the development of RX’s Conferences business.
“While ReedPop and our B2B businesses serve very different audiences, they share the same goal: creating exceptional experiences that build lasting communities,” Browne said. “I’m excited to learn from the ReedPop team and also bring perspectives from my B2B experience, while identifying best practices that can be shared across RX to make all of our businesses stronger.”
Browne is extremely involved in the exhibitions industry and supports many community initiatives.
She has served as Chair at the Center for Exhibition Industry Research and the International Association of Exhibitions & Events, and is currently on the Society of Independent Show Organizers’ Board of Directors.
“I’m genuinely excited to join the ReedPop team,” Browne added. “I have enormous respect for what has already been built, and I’m looking forward to learning from the talented people across the business. Together, we’ll continue creating extraordinary experiences for our fans while exploring new opportunities to grow and evolve for the future.”
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A Monumental Career
“Throughout my career at RX, I’ve had the opportunity to launch new events, lead acquisitions, grow established brands and manage diverse event portfolios across multiple industries,” Browne shared. “One of the things I’ve learned over the years is that while every event and every community is unique, there are common threads to building successful businesses. Experience gives you a framework for recognizing where opportunities may exist, but the real insights come from listening to customers, partners, exhibitors, fans and the teams closest to the business. Understanding what people are trying to accomplish, the challenges they face and what’s missing from their experience is often where the best ideas for growth are found. That’s the mindset I hope to bring to ReedPop.”
For Browne, RX has consistently provided opportunities to learn, grow and take on new challenges.
“One of the things I’ve appreciated most over the past 20-plus years is that I’ve been able to build a varied career while staying with one company,” Browne said. “That willingness to invest in people and provide new opportunities is one of the things that makes RX such a special place to work. It values entrepreneurship and customer focus, and encourages leaders to take on new challenges. I’m incredibly grateful for the trust and opportunities I’ve been given throughout my career, and I’m excited to begin this next chapter with ReedPop.”
Future Outlook
Browne’s goal for the first 90 days at ReedPop is to spend time with the team and its customers and partners to gain a deeper understanding of the business.
“ReedPop has an incredibly talented team, some of the strongest brands in the industry, and passionate fan communities that have been built over many years,” Browne said. “I want to understand what makes those brands so special and where the team sees the greatest opportunities. What I do know is that I want to build on that strong foundation, preserving the passion and creativity that define ReedPop while continuing to find thoughtful ways to grow, innovate, and create even more value for fans, partners, exhibitors and creators.
“I believe that the best ideas come from the people we work closely with as well as the customers we serve. This process will help to uncover the biggest opportunities for growth to strengthen and scale an already exceptional portfolio, and ensure we deliver world-class experiences while positioning ReedPop for long term success.”
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