NEW YORK — MAD Event Management, a New York-based full-service event planning and management company, just announced it has partnered with Messe Düsseldorf North America (MDNA) to launch new events in Detroit.
The concept came about through a development plan between MAD and Claude Molinari, President and CEO of the Detroit Metro Convention & Visitors Bureau (Visit Detroit), MAD Founder and President Martha Donato said.
“The partnership was in the works for several years, initially with TCF Center while Claude was the GM there,” Donato explained. “In fact, we were about to announce our first event when COVID hit. When Claude accepted the position at Visit Detroit, we simply continued the conversations that were already well underway at that point.
“Detroit is keen to focus its resources to launch business-to-business and business-to-consumer events. The city’s event infrastructure — including its world-class convention center, supportive CVB, international airport, hotels, and special event venues — all allow for an exceptional opportunity for MAD and MDNA to bring to market programs that we know will find audiences and grow here.”
Donato said the partners’ goals “are mutually aligned in that we are passionate about live events and bringing communities together, while Visit Detroit’s mission is to bring people to the city for business and pleasure. We will incubate and launch several conferences and large-scale events together towards that goal.”
“The Detroit Metro Convention & Visitors Bureau is thrilled that highly respected national and international firms like MAD Events and Messe Düsseldorf would invest their time and resources in our destination,” Molinari said. “We look at this partnership as proof that Detroit is a city on the rise in the view of the meetings and events industry.”
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“Martha and Claude’s vision and passion was a primary reason we were interested in partnering, using our extensive operating resources to support their entrepreneurial goals,” Tom Mitchell, President, Messe Düsseldorf North America, said. “We all believe that sustainable commerce in trade shows, conferences and consumer events in Detroit will contribute to the city’s long-running renaissance story and we are excited to be part of it. Once we get a better handle on protocols in a post-COVID world, we will announce our dates and initial conference and show schedule.”