LAS VEGAS—The Kitchen & Bath Industry Show (KBIS) 2023, North America’s largest trade show for the global residential design and construction community, is not only smashing its pre-2020 numbers, but also is seeing a significant number of new attendees registering for the show, which will take place Jan. 31-Feb. 2 in Las Vegas.
KBIS, which is produced by Emerald in conjunction with the National Kitchen & Bath Association (NKBA), showcases the latest industry products, trends and technologies from hundreds of exhibitors. One month out, there are 475 exhibitors, more than 100 of whom are new to the show, and a large percentage of attendees—44%—are also new to KBIS.
Show organizers believe there are several contributing factors to the spike in new, first-time registrations for KBIS 2023.
“Coming off an incredibly successful event in 2022 with some of our highest NPS scores in the history of KBIS, we have seen a growing interest in a return to face-to-face events and have emphasized the value of connections, education and product exploration in our marketing outreach,” Brian Pagel, Executive Vice President at Emerald, said. “Additionally, our longtime co-location with the National Association of Home Builders’ International Builders’ Show is scheduled to return to Las Vegas for the first time since 2020. Over the last decade, this collaboration has created one of the largest and most influential event platforms in the world for residential design and construction professionals.”
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Pagel also credits the NKBA’s global outreach. “While the interest domestically has exceeded pre-pandemic levels, their efforts to engage with the design community globally and the power of peer-to-peer referrals within our robust social communities have been significant factors in our success.”
The co-located events are part of what is known as Design and Construction Week (DCW) and are expected to attract a combined total of 90,000 attendees. Also co-dating with DCW for the first time are the National Hardware Show, The Las Vegas Winter Market and The International Surface Event (TISE).
Reach Brian Pagel at firstname.lastname@example.org