LAS VEGAS — 2026’s JCK and Luxury, the RX sister shows for the jewelry and watch communities, returned to The Venetian Expo and The Venetian Resort. The events were woven together by this year’s theme, “In Your Element,” which could be seen throughout their entire life cycles. A nod to the raw materials and earth elements at the heart of the industry, the theme invited attendees to reflect on what it means to be in their own personal element.
The experience kicked off with Luxury on May 27, an invitation-only event where elite retailers, designer brands and manufacturers enjoyed curated networking opportunities, elevated amenities, personalized experiences and breakfast keynote sessions.
On May 29-June 1, the full JCK community of 17,500 attendees convened for education and connection while participating in on-theme activations.
“More than 20 activations and lounges across the show floor of JCK and Luxury brought the theme to life, including a charm bar, signature scent making, a monogram bar, a bucket golf challenge, photo moments and more,” Sarin Bachmann, Senior Vice President of RX’s jewelry portfolio, said. “These experiences are designed to create lasting memories and keepsakes, but also to spark ideas that attendees can take back to their own businesses and customers.”
JCK and Luxury reported attendee and exhibitor growth this year, and 2026 saw the launch of JCK NOW, a mobile-first platform that helps attendees navigate the show to maximize their time on the floor.
The events leveraged year-long marketing campaigns and relationships with influencers to generate buzz that increased registration as well.
In addition, RX introduced Timepieces, a destination within the shows dedicated to watchmaking that included brands like Citizen Watch US, Frederique Constant and Fossil Group.
Also, in conjunction with the Fondation Haute Horlogerie, the events provided world-class watch education in a format North American retailers previously didn’t have access to and the American Watchmakers-Clockmakers Institute’s Mobile Classroom, where attendees received hands-on technical training through workshops and education sessions, returned to the show.
According to Bachmann, Timepieces is the culmination of a strategic focus that delivers value to stakeholders in the watch market — allowing them to experience JCK and Luxury in their distinct element — while advancing watchmaking culture.
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“We are not simply adding watch brands to the show. We are building a durable destination where the watch industry, retail, education and community converge,” said Bachmann. “The response from exhibitors and attendees this year confirmed that the industry genuinely needs and wants this.”
JCK and Luxury aren’t just dedicated to giving the watchmaking sector what it needs and wants: Catering to the entire spectrum of attendees and exhibitors is where the shows shine.
“The fact that attendance grew and exhibitors reported excellent results reflects something deeper than any single feature or initiative. It reflects the trust this industry places in JCK as the place it comes together, year after year, regardless of what’s happening in the world,” Bachmann said. “Every decision we make, from our marketing to the partnerships we cultivate to the communities we build throughout the year and on the show floor, is made in service of that trust.”
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