Utrecht, Netherlands – Nielsen Company agreed to sell its 50% stake in VNU Exhibitions Europe to Jaarbeurs (Holdings) BV, the parent holding company of Dutch trade show organizer Jaarbeurs Utrecht.
Terms of the agreement were not announced. The sale gives Jaarbeurs full ownership of VNU Exhibitions Europe.
The deal was not expected to produce many visible changes at VNU Exhibitions Europe, which has trade show and consumer show operations in Russia and Asia as well as Northern Europe. The VNU name will remain on the company and will bolster Jaarbeur’s portfolio by adding 60 national and international fairs annually.
Reach Jimi Essink, CEO of VNU Exhibitions Europe, at +31 (0) 30 295 2700 or firstname.lastname@example.org