Intrado Digital Media Acquires Hubb

Frances Ferrante, Senior Editor
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Ben Chodor, President of Intrado Digital Media

OMAHA, Neb. — Intrado Digital Media’s acquisition of Hubb’s hybrid event management technology has propelled the company into an industry-leading position as the world’s most comprehensive end-to-end platform for the creation and management of live and virtual events.

Hubb adds front-end event planning capabilities such as speaker management, registration and sponsor/exhibitor management to Intrado’s existing offering. Hubb is also known for its data mining capabilities, which allows show organizers insights into attendee behaviors and can be used to boost engagement and create more impactful, personalized experiences.

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Hubb’s cloud-based software can be tailored to different types of meetings. For trade shows, it can be used to generate leads, foster thought leadership, connect exhibitors, and create 2D and 3D designs for exhibitors. Other types of business events can tap into features such as gamification, interactive video and chat. The Vancouver-based company has won numerous award in its six years in business, from the Best Event Technology Award at the annual Event Awards to recently being named by Forrester Research as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution.
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Delivering more than 1.8 million events annually, Intrado Digital Media is employed at 1.8 million events each year, with clients ranging from Amazon to Adobe. “Adding Hubb technology to Intrado’s Digital Media business will create an innovative, efficient, next-generation, all-in-one event platform,” Ben Chodor, president of Intrado Digital Media, said. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees.”

Reach Ben Chodor at ben.chodor@intrado.com