McLean, VA – Less than a month after topping 1.2 million net square feet of exhibit space, the International Manufacturing Technology Show (IMTS) announced that it will be squeezing three additional co-located shows produced by Deutsche Messe AG into its 2016 event.
Manufacturing in North America is projected to increase in the coming years, and Deutsche Messe will be adding three new events to the two it currently co-locates with IMTS, the biennial show produced in Chicago by AMT – The Association For Manufacturing Technology.
The trio of new specialized shows will join MDA North America and Industrial Automation North America. They include:
- ComVac North America
- Industrial Supply North America
- Surface Technology North America.
“It was clear at IMTS this year that many industrial companies in the U.S., Canada and Mexico are increasing their investments in factories and machinery, so it is an important and correct step for us to enhance the existing MDA North America and Industrial Automation North America with these additional topics,” said Deutsche Messe AG board member Dr. Andreas Gruchow.
What was not immediately clear was how much floor space at McCormick Place the new German shows would add to IMTS, which this year sprawled across 1.28 million nsf and saw its attendance jump 13.9% to 114,147. “While IMTS is a packed show, we do have the capability of redeploying resources and re-laying out the show to accommodate these additions,” Peter Eelman, vice president – exhibitions & communications for AMT, told Trade Show Executive. “We are very excited to see the continued growth and interest in manufacturing in the U.S. and IMTS is a big part of that.”
Machinery shows are known for the presence of the oftentimes behemoth pieces of equipment on the exhibit floor, which usually involves some significant cost and manpower to ship and assemble, as well as occupying large areas of floor space. Of the three new shows, however, Industrial Supply North America will focus more on the field of subcontracting in an industrial setting.
While the shows would likely be an attractive venue for German exhibitors, Eelman said they would not be a beefed-up version of a national pavilion and would be open to any exhibitor. “The additions of these events to IMTS represent a brand extension,” he said. “These shows are not restricted to German exhibitors.”