IAEE Partners with ITA/DOC to Promote Trade Shows to Boost U.S. Exports

HIL ANDERSON, SENIOR EDITOR

Dallas, TX – A new partnership between the International Association of Exhibitions and Events (IAEE) and the federal government will encourage small and medium-sized U.S. companies to make use of trade shows as a means of drumming up exports.

The International Trade Administration (ITA), a branch of the U.S. Department of Commerce, signed a Memorandum of Agreement (MOA) with IAEE on the strategic partnership on July 31.

“This collaboration will allow and afford new opportunities for our members who rely on international attendees and global exporters to ensure the success of their events,” said IAEE Chair Skip Cox.

Under the terms of the agreement, the IAEE and ITA will cooperate on marketing initiatives that include pointing U.S. exporters, particularly smaller companies, toward resources that can help them expand their overseas sales. In particular, the plan calls for educating exporters on the valuable role that trade shows can play in connecting U.S. companies with international buyers.

“With more than 95% of potential customers living outside U.S. borders, the International Trade Administration remains laser-focused on helping U.S. companies of all sizes explore and enter new markets for their world-class products and services,” said Under Secretary of Commerce for International Trade Stefan M. Selig.

Reach Skip Cox at (800) 224-3170 or skip@exhibitsurveys.com