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This Just In

IAEE Develops Guidelines for Exhibitor Points Programs

HIL ANDERSON, SENIOR EDITOR

Dallas – Independent show organizers tend to follow the money when it comes to awarding priority points to their exhibitors while associations place a high value on loyalty, a new report from the International Association of Exhibitions and Events (IAEE) said.

The report, Exhibition Guidelines for Priority Points Systems, was spearheaded by the IAEE Priority Points Systems Task Force. It provides show organizers from the for-profit and non-profit markets a fresh look at the best practices for rewarding their exhibitors and ensuring their participation in future shows.

“Exhibition organizers have long expressed a need for best practices when it comes to assigning exhibit space,” said IAEE Vice President of Partnership Relations Rick Jennings, CEM and staff liaison to the IAEE Priority Points Systems Task Force. “These guidelines offer well-rounded detail of the options they may choose to use and the factors they will need to consider when making that choice.”

The task force, chaired by Jim Pittas, Senior Vice President of PMMI, The Association for Packaging and Processing Technologies, found many similarities in priority points programs regardless of whether they were in the association or for-profit sectors. A key difference is that independent organizers tend to award points based on the amount of money spent by a particular exhibitor. Associations, however, were more apt to reward longtime exhibitors and companies that belong to the association.

The report also looks at the ways exhibitors earn points — or forfeit them — and which company chooses its space first in the event it is tied for points with a second exhibitor. There are also guidelines on allocating points for international shows or when a merger has taken place.

The Exhibition Guidelines for Priority Points Systems report is available for downloading at no charge to IAEE members and $49.95 for non-members at www.iaee.com.

Reach Rick Jennings at (972) 458-8002 or rjennings@iaee.com

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