NEW YORK CITY — Rozie Synopsis, an AI-powered platform that provides event knowledge amplification and exhibitor lead activation, is helping organizers drive exhibitor and attendee ROI and retention, and supercharge profit.
Trade Show Executive’s (TSE) Young Professionals Corner spoke with Lochlainn Byrne, the organization’s Chief Evangelist, to learn about his career and how this technology is changing the game.
ANDREW: What brought you to the events industry, and what has kept you there?
LOCHLAINN: I think I was hardwired for the events industry from day one. I grew up in Ireland in a household with nine kids.
When you have 11 people under one roof, every single Sunday dinner is essentially a beautifully chaotic mini event. My father was a massive pillar of our local community, constantly rallying people for fundraisers and charity initiatives.
Very early on, I witnessed the power of pulling people together around a shared purpose. That’s where the spark came from.
Like so many people in this field, though, I completely fell into the industry professionally through publishing. I started out in Dublin working for a local publication managing consumer-focused events.
In fact, that’s where I closed one of my favorite deals ever — a $10,000 sponsorship fee completely bartered in premium wine from a French vineyard to offset our event costs. It was an early lesson in commercial creativity and customer adaptability.
The real turning point was moving into B2B trade shows, like the Dublin Tech Summit. That’s where I fell in love with the commercial puzzle of exhibitions.
We build temporary cities, fill them with brilliant minds and tear them down a few days later. Being the conduit that helps businesses scale, watching an exhibitor grow from a tiny booth to a global player and facilitating serendipitous connections is incredibly rewarding.
It’s that exact live energy that kept me here, and it’s the blueprint that ultimately sparked Rozie Synopsis.
ANDREW: Could you describe your role?
LOCHLAINN: My dual role as CEO and Chief Evangelist means I balance our commercial strategy with driving a wider movement in the industry. While I lead our go-to-market efforts and handle the high-level business growth, my main mission is to act as the bridge between our customers and our product team.
In practical terms, I spend a lot of time on-site at major trade shows. Because I come from the exhibition world, being side-by-side with organizers, attendees and sponsors is where I get our best feedback.
I take the real-world commercial headaches I hear on the show floor and translate them directly into our technical roadmap.
Evangelizing a product means changing mindsets. I see my role as helping organizers realize that live event content should no longer have an expiration date.
Whether I am pitching to strategic partners or guiding our major clients through implementation, I am showing teams how AI can transform a brief, three-day event into a year-round knowledge ecosystem that keeps working for them.
ANDREW: How does Rozie Synopsis benefit organizers?
LOCHLAINN: We help organizers fix their two biggest data headaches: forgotten content and contextless badge scans on the expo floor.
Trade shows create hundreds of hours of great knowledge that vanishes the moment the doors close, while booth scanners just deliver a list of names with no indication of buyer intent.
We make sure those moments don’t just disappear. Look at our work with Clarion Events at DTECH 2026. We turned 165 sessions into a branded knowledge hub, which got over 130,000 content views within a single week and drove 900 leads through downloads.
On the show floor, exhibitors completed 39,000 lead scans, but more importantly captured over 10,000 conversations. Instead of just a spreadsheet with emails, exhibitors got detailed conversation summaries instantly.
Ultimately, organizers can finally prove real ROI to sponsors, exhibitors get leads with actual conversation context instead of just an email address and the event team has content they can monetize all year round.
That is where I think the industry is heading. Events should not only create connections in the moment; they should help organizers and exhibitors understand those connections afterward and act on them in a measurable way.
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ANDREW: What are some lessons you’ve learned throughout your career — and important career milestones?
LOCHLAINN: Sales is the ultimate masterclass in resilience. It forces you to become disciplined, break down massive targets and quickly learn the specific lingo of the ecosystem you are serving.
If you can’t communicate precise business value to a sponsor, an attendee and a speaker, all of whom want completely different things, you won’t survive.
A major career milestone was leading the Aviation Festival Americas for Terrapinn.
We achieved the most commercially successful edition in the event’s 16-year history. Walking into a bustling convention center on day one and seeing thousands of people engaging with an event you spent a year building is a feeling that stays with you.
You can’t learn that heartbeat of an industry by osmosis in a classroom; you only get it on the floor.
But the most transformative milestone was leaving that role to build Rozie Synopsis from scratch with my co-founders, Vijay Deep, Abhinav Jain and Aaron Kesler.
Moving to an early-stage startup with no initial customers felt risky, but it accelerated my development. I had to learn to wear every hat: sales, product messaging and operations.
The payoff came quickly. Last November, we won “Best Startup” and “Best Use of AI” at the Event Technology Awards in London.
Even better is the organic industry validation — like when the event team at Google saw our platform in action at a cybersecurity event and instantly booked us for their own public policy event. Those milestones prove that calculated risks pay off.
ANDREW: What do you want to tell young or up-and-coming professionals about the future of event tech?
LOCHLAINN: I would tell young professionals to run toward technology, not away from it.
You do not need to be an engineer to help shape the future of event tech. The original prototype for Rozie Synopsis came from a pain point I felt directly while running an event.
I was leading Aviation Festival Americas and could see that hundreds of hours of valuable thought leadership were being created onsite, but most of that knowledge disappeared when the sessions ended.
That frustration became the starting point for a new idea.
That is where I think young professionals have a real opportunity. If you are close to the event, close to the attendees, close to the exhibitors and close to the operational pain, you are in one of the best positions to identify what technology should solve next.
The future of event tech will be shaped by event professionals who understand the real problems and are willing to experiment.
A Tech Trek in TSE’s August 2026 edition will spotlight Rozie Synopsis and more event technologies that are enhancing the attendee experience. To get a free digital copy, subscribe to TSE’s free e-newsletter on LinkedIn or through your email.
