Washington, DC – Hanley Wood, LLC has signed a five-year agreement with the American Institute of Architects (AIA) to manage the association’s annual convention and exhibition. The deal will also open the door to integrated marketing programs that blend exhibit space, sponsorships, and print and electronic advertising for firms that provide products and services for architects.
The agreement, which takes effect January 1, 2011, makes Hanley Wood’s ARCHITECT the official magazine of the AIA. Association members will receive a free subscription to the magazine as well as three other publications and access to their respective websites.
The partnership also opens a door for closer interaction between architects and Hanley Wood’s construction publications and events. Hanley Wood organizes World of Concrete, No. 5 on the Trade Show Executive Gold 100 rankings, and Surfaces, which is ranked No. 46. “We were the first publishing partner for the AIA in 1976,” said Hanley Wood CEO Frank Anton. “And by working together again, we now have opportunities to make the architectural profession more robust and relevant to the design and construction industry.”
Anton told Trade Show Executive that Hanley Wood Exhibitions would work with the sales and editorial staffs at ARCHITECT on package deals for exhibit space, sponsorships, and print and online advertising. “We’ve experimented with this on other shows, but here the integration will be full-blown out of the chute,” Anton said. “Hanley Wood Exhibitions will do all of the heavy lifting with show management, attendee promotion and so on.”
Anton said the link-up with the AIA was in-line with Hanley Wood’s long history of close ties with associations whose shows the company has either contracted to manage or acquired outright. “Associations, in one way or the other, are crucially important to our shows,” he said.
Hanley Wood will manage the AIA 2011 National Convention in New Orleans. The 2010 event will take place June 10-12 at the Miami Beach Convention Center. Hanley Wood will replace M|C Communications, a Boston company that was formed in 1994 by M|C Holding Corp., to run the AIA Convention. M|C Communications has since become more specialized in medical meetings, and their contract with AIA has expired.