New York, NY – Greg Farrar will step down as president of Nielsen Business Media sometime this Spring as part of a reorganization of Nielsen’s trade show business.
Nielsen Chairman and CEO David Calhoun announced January 20 that Farrar would end his 23-year career with the company after taking part in the launch of a new division. Nielsen Expositions will be led by Joe Randall, senior vice president, and David Loechner, senior vice president, Retail. Both are trade show and Nielsen veterans. They will report directly to CFO Brian West.
Farrar told Trade Show Executive he was enthused both about the prospects for Nielsen and for the next step in his career. “With the reorganization, it was a good time to leave,” he said.
Farrar said he expected the current global economic upheaval to create significant changes in many industries, which will result in new shows being launched. “I think there are a lot of businesses out there that will need experienced leadership,” Farrar said. “With the economy hopefully poised to rebound, there will be some attractive opportunities.”
Farrar joined the trade show industry in 1987 as finance manager of Capitol Convention & Exhibit Company. Capitol was later acquired by Bill Communications, and Farrar became vice president of BillCom Exposition & Conference Group. Several years later, Bill Communications itself was acquired by Netherlands-based VNU. He was promoted to senior vice president of business development for VNU Business Media and then moved up to president of VNU Expositions (which later rebranded to Nielsen Business Media). In November 2006, he became chief operating officer of Nielsen Business Media and president a year later. He currently serves on the board of directors of American Business Media (ABM) and has been involved with the Society of Independent Show Organizers (SISO).
Nielsen Business Media generated $300+ million in revenue in 2009 and now publishes 19 magazines and produces 41 trade shows. Its four operating groups are organized by market: building design, retail, media & entertainment, and brand media.