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Global Safety and Security Concerns Tops the Program at Global Direct™


Chicago — The upcoming Trade Show Executive Global Direct™ invitation-only hosted buyer event, set for July 12-14 at Westin Lake Las Vegas Resort, is just a few weeks away and promises to be a key resource for U.S. show and conference organizers, whether currently producing or planning to produce events overseas, or having that all-important strategic discussion about how to grow their businesses globally. And there’s no cost to attend.

Global Direct offers compelling take-away content for organizing overseas provided by industry thought leaders, as well as providing time for meetings and networking over two-plus days with 17 top-ranked venues from every region of the world–including India, South Asia, China, Europe, Canada and Mexico — all without the hassle of international travel and cost. Each hosted buyer receives a no-cost package that covers flights, hotel, airport transfers in Las Vegas, and food/beverage without any registration fees.

“Any chance to discuss best practices in organizing international exhibitions helps me and our team to do our jobs better and more wisely,” said Megan Tanel, Senior Vice President, Exhibitions & Events for the Association of Equipment Manufacturers (AEM). “I’m looking forward to “saving time and money” in sourcing new vendors, locations and potential partners” at Global Direct,” she added.

Given the current worldwide attention on how to address terrorism, the “Global Safety and Security” session will reflect the increased focus placed on safety and security when organizing international events today, as well as current and potential future practices under discussion as well as those being implemented by venues around the globe. The session, moderated by Mark Herrera, Director of Education for the International Association of Venue Managers (IAVM), will include panelists/and venue executives from China, Mexico and Europe for a worldwide perspective about initiatives that enhance the likelihood of a safe experience for customers.

“Now more than ever, the safety and security of guests, staff, and venues are at the top of everyone’s mind,” Herrera said. “Protection of the attending public regardless of location is the primary concern and requires the highest allocation of protective measures and resources. Venue professionals are enhancing emergency plans and protocols, employing security forces, utilizing high visibility deterrence and increasing their training opportunities to provide the best practices in risk mitigation,” he added.

“Global Business Models” will introduce strategies and arrangements successfully created by those who have done it — and then discuss these models during the meetings with participating venues that are looking for partners from the U.S. Presenters include one current and two former Chairpersons from the International Association of Exhibitions and Events (IAEE) and other senior-level executives representing their organizations: InfoComm, the International Association of Amusement Parks and Attractions (IAAPA), the Association of Equipment Manufacturers (AEM)/ConExpo, Informa/World of Concrete, and UBM.

“Prepping Your Exhibitors” will include speakers’ experiences that highlight best practices for global success and range from moderator Larry Kulchawik, best-selling author of “Trade Shows from One Country to the Next” and panelists from Pfizer Essential Health Cambridge Technology/NOVANTA; Rogers Worldwide.

Marketing overseas is generally market-specific and can be different from what is done in the U.S. Forward-looking ideas and practices will be presented in “Best Practices in Digital, Print and Face-to-Face Marketing,” featuring leading experts who will discuss what organizers need to create for stand-out marketing platforms.

Aidan Augustin, Co-Founder/President of market leader Feathr — which recently launched a new personalization platform called “DaVinci” — will join moderator Kimberly Hardcastle-Geddes, President, Marketing Design Group; Aloysius Arlando, Chief Executive of SingEx Holdings; and Dennis Smith, President, Messe Frankfurt USA to discuss approaches for event marketing outside the U.S.

Global Direct is organized by its co-founders: Trade Show Executive Media Group; Cherif Moujabber, President, Creative Expos & Conferences; and Steve Sind, CEO of Global Event Strategies. IAEE is the Exclusive Strategic Partner and the IAEE MATSO Council is a Supporting Industry Organization.

Further information on how to register and the agenda are available at

Reach Gabrielle Weiss at (312) 493-7753 or; Diane Bjorklund at (630) 312-8915 or; Steve Sind at (520) 751-2402 or; Cherif Moujabber at (508) 660-7099 or; Megan Tanel at (414) 272-0943 or; Mark Herrera at (972) 906-7441 or

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