DALLAS — GES has introduced an Interactive Global Event Tracker that covers key trade show cities and event attendance for the past 90 days, indicating where live events are occurring with green, yellow, and red color indicators. Green indicates cities are open to events of more than 2,000 attendees, yellow means that events of under 250 are happening with mitigation, and red indicates no live event activity has occurred within the past 90 days.
The tracking tool displays event information in an at-a-glance format where trade shows are happening and is updated twice a month.
“Working with our clients, we saw a real need for tracking and gaining insight on events happening around the globe, said Wendy Gibson, GES Global Chief Marketing Officer. “Having a better understanding of the participation and mitigation requirements, will ultimately help our industry accelerate the safe return to events.”
In North America, Orlando, Dallas, and Atlanta lead the way in hosting safe and healthy trade shows, reports the Tracker. Dubai also started safely reopening with trade shows and hybrid corporate events.
Reach Wendy Gibson at wgibson@ges.com.
