ATLANTA — The Georgia World Congress Center (GWCC) has officially opened Exhibit Hall BC, a 100,000-square-foot expansion that creates more than 1 million square feet of contiguous exhibition space. The $55 million, 18-month expansion project gives the center a total of more than 1.4 million square feet of exhibit hall space.
“Exhibit Hall BC continues the transformation of Atlanta’s walkable convention and entertainment district as one of the country’s top meetings destinations,” said William Pate, President and CEO, Atlanta Convention & Visitors Bureau. “As Atlanta continues to attract the country’s largest conventions, the new expansion demonstrates our commitment to providing our customers the ultimate experience.”
The Exhibit Hall BC project is part of GWCCA’s Vision 2020 strategic plan to reshape the downtown area around the convention center so that it will draw more event business and tourism. Other projects include $27 million in recently completed capital improvements to Centennial Olympic Park, and the addition of a headquarter hotel, Signia by Hilton, which is scheduled to break ground this spring.
According to GWCCA, more than 20 events have committed to utilizing the new space, translating into approximately $20 million in rental revenue and potentially bringing more than 600,000 attendees to downtown Atlanta.
“We’re excited for our customers who can immediately begin to take advantage of this new asset,” said GWCCA Chief Commercial Officer Joe Bocherer. “For those that may have overlooked GWCC in the past — it is time to give the Georgia World Congress Center and our championship campus another look.”
Reach William Pate at (404) 521-6600.