HOUSTON — As a veteran of the supplements industry, Joey Savage was frustrated. Over the years, there had been many attention-grabbing headlines about the dangers of these products, but no real clarification on which ones are safe — leaving a void of evidence-based information that consumers could actually use when making purchasing decisions.
The Future Nutra Foundation was founded to help fill this void by protecting consumers through product testing at third-party laboratories, and communicating with the public about how these tests work — thus debunking claims made in some of the alarming media coverage consumers have seen.
“We want to show that it’s not as bad as it seems, because there are a lot of companies that do things the right way,” Savage, the foundation’s President, said. “We want to really highlight that because that never makes the news.”
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In addition to providing information to consumers, the 501(c)(3) nonprofit organization was formed in 2024 to help educate leaders in the industry.
Sept. 9-11, this education will take center stage at the Future Nutra Innovation Summit (FNIS) which will be held at Margaritaville Lake Conroe Resort.
An Innovation Focus
While FNIS will provide an opportunity for many industry stakeholders — including brands, investors, ingredient suppliers, retailers and technical leaders — to connect with one another in an enjoyable environment, the primary focus of the event will be education. The content is curated for the highest quality, so sessions will leave attendees feeling empowered to make positive changes in the industry.
The show will do this through four education tracks:
- Innovation and Sustainability, which will focus on different areas of innovation, including pioneering ingredients and manufacturing practices.
- Quality and Manufacturing, where topics like laboratory testing and dosage forms will be discussed.
- Marketing and Regulatory, a focus that will provide information on regulatory bodies that offer certifications and claims that cannot be made in supplement marketing.
- Sales and Distribution, which will feature content on what retail outlets are looking for in new and innovative products that come to market.
No matter which track attendees are most interested in, Savage says they can be confident that they’re getting engaging information from knowledgeable presenters.
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“Each of these talks must be educational and have a demonstration or activity that’s not just people sitting there watching a PowerPoint presentation that they’ve seen a thousand times,” Savage said. “Each talk is curated, so everyone presenting is collaborating with us to create the most engaging content possible.”
The Future Nutra Foundation will also foster meaningful engagement by keeping the event relatively small — with a maximum of 750 to 1,000 attendees — and only opening it to those with organizational authority.
“We want mostly decision-makers in the room,” Savage explained. “We will open up to general attendees a little bit further down the road, but right now, we’re trying to get all those major decision-makers there.”
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