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FreemanXP Acquires Marketing Firm


Dallas — Freeman has bolstered its FreemanXP brand marketing unit by acquiring Fusion Brand Experiences, a Philadelphia boutique firm specializing in creating unique customer experiences for their corporate clients.

Fusion will become part of FreemanXP. Fusion founder Steve Lajoie will also join FreemanXP as President of Fusion.

FreemanXP President Dan Hoffend said Fusion would add to his team’s capability to create engaging experiences for clients. “The team at Fusion are storytellers who make brands relevant to the lives of those they touch,” he said. “The addition of Fusion enables us to offer our global client base best-in-class expertise across every aspect of brand experience marketing.”

Reach Dan Hoffend at (214) 445-1000 or

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