DALLAS — To empower its members with industry insights, the Exhibition Services and Contractors Association (ESCA) is partnering with the Center for Exhibition Industry Research (CEIR) to provide ESCA members exclusive access to the largest repository of exhibition-related research and reports.
Home to the world’s largest collection of primary exhibition-related research studies, CEIR offers hundreds of reports related to face-to-face marketing. CEIR’s independent research adheres to market research best practices, ensuring objectivity and reliability. CEIR’s comprehensive reports provide insights that drive growth and success and are designed to inform a broad range of exhibition industry constituents.
“Through this partnership, ESCA members are granted privileged access to CEIR’s invaluable research resources. This exclusive access encompasses hundreds of reports, each providing deep insights into the dynamics of the exhibition industry and offering actionable intelligence to navigate its challenges and opportunities,” Julie Kagy, Executive Director of ESCA, said.
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Members can reach out to membership@esca.org to receive a code to access all CEIR’s reports except its Index and Census Reports. CEIR Store houses hundreds of reports with actionable and insightful perspectives, including attendee/visitor reports, exhibitor reports, marketing insights, economic impact/performance metrics, trend reports, industry insights and attendee/exhibitor/sponsors retention/ROI insights.
“In uniting the strengths of ESCA and CEIR, this partnership embodies a shared commitment to advancing the exhibition industry. Together, we pave the way for a future of informed decision-making, robust growth, and continued success for our members and the industry at large,” CEIR CEO Cathy Breden, CMP-F, CAE, CEM, said.
Breden added: “Working with industry organizations in making the great research CEIR produces accessible to professionals in the exhibitions industry is a high priority for CEIR. We look forward to ESCA members taking full advantage of the research.”
Reach Cathy Breden at (972) 458-8002 or cbreden@iaee.com; Julie Kagy at julie@esca.org
