NEW YORK — Emerald Holding, Inc., has formed a strategic partnership with Comexposium, owner of the established SIAL brand of events for the food and drink industry, to launch SIAL America. The show is expected to be the first large-scale, generalist food show focused on the $1.5 trillion U.S. food and beverage market.
The partners’ intent is to create a single event that provides new opportunities for the entire food industry to grow and innovate, said Jessica Blue, EVP, Emerald. She added, “We are excited to partner with Comexposium to introduce the established and successful SIAL brand to the United States. SIAL America will launch in March 2022 at the Las Vegas Convention Center and co-locate with Emerald’s well-established International Pizza Expo and International Artisan Bakery Expo. This new event will unite the food industry and bring a new and distinctive offering to the market.”
The two companies formed the partnership to leverage Emerald’s U.S. live events portfolio and Comexposium’s 50-year-old SIAL generalist global food brand and network, which includes 10 international food shows in France, Canada, the UAE, India China, Algeria and Indonesia. The SIAL brand serves more than 700,000 attendees and 16,000 exhibitors each year. The new show will bring the U.S. into SIAL’s international food and beverage industry hub that connects an exhibitor base of food and drink manufacturers with retailers, importers, exporters, distributors and wholesalers of food products.
“Comexposium U.S. is delighted to continue the development of its footprint with the launch of SIAL America,” Steve Corrick, CEO North America at Comexposium, said. “Between our partners and ourselves we plan to create a new and distinctive offering. It’s an exciting proposition for all to bring the best of the food industry from America and globally to Las Vegas in March 2022.”
Pete Lachapelle, Vice President, Global Brand Director, Emerald’s Food Group, added, “SIAL America is expected to be the first and only trade show in the United States geared to the entire food industry. Not only will SIAL America deliver the opportunity to see the full gamut of what’s currently available on the market and in which direction the food industry is headed, it also complements our existing co-location of International Pizza Expo and International Artisan Bakery Expo in Las Vegas and will expand our product and service offering as well as our reach.”
The response from SIAL’s international markets has been positive, with SIAL network members from countries including Italy, Greece, Korea, India and China announcing their support for the new U.S. show.
Learn more about the new show at www.sialamerica.com.
Reach Jessica Blue at email@example.com;