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‘E For All’ is New Name for IDG’s New Videogame Show; Concerts, Tournaments and Job Fair to Be Part of Show


Los Angeles, CA — The new videogame show launched by IDG World Expo will be officially known as Entertainment for All Expo or by its shorter moniker, E For All Expo.

IDG said the new name for the event was selected from the more than 3,000 entries submitted in a naming contest run on the Web site. The event will debut at the Los Angeles Convention Center Oct. 18-20, 2007.

E For All Expo has the endorsement of the Entertainment Software Association, which had built E3 Expo into a mega-event in the high-tech exhibition sector. Last spring, the ESA  and its anchor exhibitors said the show needed to be scaled back to a smaller event with a more-select roster of exhibitors, attendees and trade media. ESA’s E3 Media and Business Summit will be held July 11-13, 2007, in Santa Monica and will cater primarily to major game designers and retail outlets. IDG’s event  occupies another niche —- E For All will allow consumers to get their own pre-Christmas look at the latest offerings from the booming game industry.

E for All Expo will offer an opportunity for people with a passion for games to try before they buy, and to interact with the people who created them,” said Mary Dolaher, executive vice president at IDG World Expo. “Our goal is that E for All will foster promotional and relationship-building opportunities that only face-to-face contact can create.”

The event at the Los Angeles Convention Center will include plenty of demonstrations and on-site retail sales for customers as well as a job fair. There will also be a hefty portion of entertainment offerings including game tournaments and Video Games Live, a concert that features orchestral performances of the music used in the soundtracks of popular video games.

Dolaher said IDG contracted all the space in the Los Angeles Convention Center which offers 770,000 square feet of prime exhibit space.

Reach Mary Dolaher at (508) 879-6700 or

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