Diversified Expands in the Natural & Organic Portfolio

HIL ANDERSON, SENIOR EDITOR
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Portland, Maine – Diversified Communications expanded its Australian show portfolio in early June by acquiring Naturally Good Expo from National Media.

The show, which launched in 2015, will become part of Diversified’s Natural & Organic Products roster and will be aligned with its Australia-based Fine Food, FoodTech and FoodPro brands. The Australia division currently organizes more than 20 shows in various industry sectors.

The 2017 Naturally Good Expo will be held in Sydney June 4-5. Diversified’s management team will then be at the helm of the 2018 show at Sydney’s International Convention Centre April 29-31.

David Longman, General Manager of Diversified Communications Australia, said the new addition would broaden the company’s overall reach in Australia’s popular food sector. “Our teams, with expertise in the food and beverage and natural and organic business sectors, are looking forward to working with the natural, organic and healthy products industry in Australia,” he said.  “We are committed to developing these relationships quickly to understand their unique business needs [and] to further developing the show while maintaining a focus on industry insights and education. We are also committed to adding year-round print and online resources.”

Naturally Good Expo draws attendees from the food, vitamin, beauty products and ingredients businesses.

Reach David Longman at +61-3-9261-4500 or dlongman@divcom.com