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Diversified Communications Acquires Smart Energy Decisions


PORTLAND, Maine – Diversified Communications is expanding its Clean Energy Portfolio with the purchase of Smart Energy Decisions (SED), organizer of the hosted buyer events Net Zero Forums, Renewable Energy Forums and Innovation Summits. 

SED’s portfolio also includes digital content, webinars, podcasts, e-newsletters, research and custom media geared toward commercial and industrial electric power customers who are navigating the transition to renewables and minimizing consumption of fossil fuels. The addition complements Diversified’s existing Clean Energy portfolio, which serves the solar, energy storage and EV charging infrastructure markets. 

The entire SED team will join Diversified’s Clean Energy team, led by Group Event Director Wes Doane. 

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 “Diversified Communications is the company I selected to become a part of because they’ve got a strong commitment to clean energy. They’ve got a great people focus and culture, and they’ve got a global footprint,” John Failla, SED Founder, said in a video message coming off the successful launch of Net Zero Forum, his company’s largest event ever. “There’s no question in my mind that this was the right home for Smart Energy Decisions to reach its potential.” 

 Theodore Wirth, President and CEO of Diversified Communications, said, “As the owner of Pegasus Solar, a 1.5 MW solar farm in Maine, and owner-producer of Intersolar North America and Energy Storage North America, we are proud to be expanding how we meet the evolving needs of businesses working toward Net Zero. We are prouder still that SED’s Founder, John Failla, has entrusted Diversified to continue to grow his events and digital resources.” 

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 According to Oakley Dyer, Corporate Vice President of Strategy and Corporate Development, Diversified Communications, “Diversified has been actively seeking to both expand our Clean Energy portfolio and move further into the hosted buyer space. SED is a perfect fit, and we will continue to look at similar acquisition opportunities. We are very fortunate to have found an experienced entrepreneur in John, whose products are at the point to benefit most from our long-term approach, broad industry experience, access to capital and back-office resources.” 

 Reach John Failla at; Theodore Wirth at; Oakley Dyer at 

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