MIAMI BEACH, Fla.—The beauty business is booming, as evidenced by the leading B2B beauty event, Cosmoprof North America. The exhibition’s organizers—Informa Markets, BolognaFiere and the Professional Beauty Association (PBA)—have announced that they will add a second show Jan. 23-25, 2024 at the Miami Beach Convention Center, which has undergone a $620 million renovation.
The location in Miami, a strategic gateway to and from Central and South America, will open up new opportunities in the booming Latin American beauty market, and the East Coast Cosmoprof will have a renewed focus on the Hispanic market. This rapidly growing segment has outspent non-Hispanic buyers by more than 13% in the past few years.
In 2022, Cosmoprof North America, held July 11-13 in Las Vegas, attracted more than 1,100 exhibitors representing all sectors of the cosmetics industry, along with 32,000 retailers, distributors, importers, beauty brands and suppliers.
The launch is the culmination of several events that took place last year, when Informa Markets acquired Premiere Beauty’s Premiere Orlando—the largest beauty show in the country—and its sister shows, and then announced it would partner with BolognaFiere and PBA to create a lineup of events in the U.S. beauty market.
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof,” Antonio Bruzzone, General Manager of BolognaFiere, said. “By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market. The industry is asking for high-performing business events and for 365-day services to facilitate their commercial relationships.”
“We cannot wait to bring a remarkable, immersive experience to beauty industry professionals in Miami Beach in 2024,” Ed McNeill, Senior Vice President of Premiere Show Group for Informa Markets, said. “It is an honor to be able to expand Cosmoprof to a new home with close ties to the booming Latin American beauty market.”
Reach Antonio Bruzzone at +39 051 282111; Ed McNeill at (321) 388-7363 or ed@premiereshows.com
