Cobo Extends Marquee Event with New NAIAS Contract

HIL ANDERSON, SENIOR EDITOR
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Detroit — The North American International Auto Show (NAIAS) will continue its long run in the Motor City after show organizers signed a new eight-year contract with Cobo Center.

The pact, announced July 11, will keep the NAIAS at Cobo and the co-located AutoMobili-D trade exhibition in Detroit through 2025.

“The future is very bright for Cobo Center, and we are thrilled to have the NAIAS here for years to come,” said Cobo General Manager Claude Molinari.

The extension was a vote of confidence in the comprehensive $279 million renovation of Cobo and the management regime of SMG, who arrived in Detroit in 2012. “The significant renovation allowed the auto show to expand its footprint and has provided us with the perfect facility to host thousands of international journalists, industry executives and more than 800,000 public show attendees,” said Rod Alberts, Executive Director of the NAIAS.

Cobo ranks 17th on the Trade Show Executive World’s Top Convention Centers with 723,000 square feet of prime exhibit space. The NAIAS occupies all of Cobo’s prime space and spills over into other areas of the center.

Next year’s show takes place Jan. 14-28. The exhibit space at AutoMobili-D event will be expanded by 30,000 sf to 150,000 sf.

Reach Claude Molinari at (313) 877-8777 or cmolinari@cobocenter.com; Rod Alberts at (248) 643-0250 or ralberts@dada.org