This Just In

Cirque du Soliel Exec to Kick Off 
TSE’s Gold 100


Other Sessions Range from Compensation Trends to Burning Issues

Half Moon Bay, CA—Lyn Heward, the woman who conjures up the magic of Cirque du Soliel, will be the keynote speaker at the 4th annual Trade Show Executive (TSE) Gold 100 Awards & Summit. The event will be held September 21-23 at the Ritz-Carlton Half Moon Bay, just south of San Francisco.  In the presentation, “Igniting the Creative Fire That Lives Within Us All,” Heward will share her insights on melding imagination with solid business practices.

Everyone is Balancing on the Same Tightrope
“Creativity is about courage above all else,” said Heward, who is Cirque’s director of creation. “Cirque du Soleil literally plays with fire on a daily basis. The repetitive action of igniting the floor beneath your feet 475 times is certain to yield accidents. Still, you must learn to leverage your risk and creativity because complacency is the biggest risk you’ll ever take,” she said.

So, how can we motivate our staff to pursue calculated risks with a creative  flair? Gold 100 delegates will learn the importance of audacity, imagination, teamwork, and productive risk-taking from the woman who has made the acclaimed Cirque du Soliel event a unique and enduring brand.

What Else is on Tap for Gold Delegates?
TSE’s Gold 100 Awards & Summit  was created to honor the most important trade shows in the nation and offer a congenial environment for senior-level execs to swap ideas with their peers,” said Darlene Gudea, president of Trade Show Executive Media Group. “It is all about them and all for them.”

The event begins with the popular pre-event golf tournament with some worthy rivals or the opportunity to wine and dine with colleagues in the scenic wine country. The welcome reception at the Ritz-Carlton later that evening offers a spectacular view of the Pacific Ocean and is hosted by The Las Vegas Convention & Visitors Authority, the Gold 100’s title sponsor.

On Thursday morning, the Gold 100 Summit offers six fast-paced sessions led by 25 seasoned professionals who  will cut to the chase on key issues. With input from TSE’s Gold Advisory Panel, the sessions were chosen based on their timeliness and relevance, and are sure to stir up audience debate and discussion. The program includes:

Trending & Spending. In this session, six members of Trade Show Executive’s 20-member Exposition Forecasting Board will share their candid predictions for the trade show industry in the near and long term. What early warning signs do we need to watch out for as we prepare budgets and strategic plans this Fall?

TSE Media Group President Darlene Gudea is the moderator of this panel which includes TSE Chief Economist Frank Chow;  Nancy Walsh, executive vice president of  Reed Exhibitions; Aaron Bludworth, COO of Fern Expositions & Event Services; Patrick Fallon, vice president of Business Services at CompuSystems, Inc.; and James Rooney, executive director of the Massachusetts Convention Center Authority.

* Leading and Managing During Extreme Crisis.  Tad Ishizumi, president of Reed Exhibitions Japan Ltd., is one of the world’s most respected show executives. Hear how he dealt with the triple calamity of an earthquake, tsunami and nuclear crisis in the early hours of the catastrophe, from a human as well as business perspective, and how he is moving the exhibition industry forward.

Inside Scoop.  The economy is in an upheaval, and your markets are undergoing massive change. Now’s the time to shake up tradition with new business strategies. Get the inside scoop from leading executives who are cleverly adapting new ideas, from new pricing models for exhibit space rates or adapting Groupon’s discount pricing service for their exhibitors. Moderated by Robert Priest-Heck, executive vice president of Freeman, the panel includes Chet Burchett, president of Reed Exhibitions Americas; Charlie McCurdy, Chairman and CEO of Apprise Media;  Mary Pat Heftman, executive vice president, conventions for the National Restaurant Association (NRA); and Tony Calanca, Executive Vice President of Advanstar Communications.

 Power Lunch.  David Levin, CEO of United Business Media, takes the stage for a live interview with TSE columnist Bob Dallmeyer. Hear firsthand about Levin’s gutsy moves that led to a 42% surge in adjusted operating profits in the first half of the year and his future plans as he continues to make UBM one of the most-watched global companies in the trade show industry today.

* What’s in Your Wallet?  Skip Cox, president and CEO of Exhibit Surveys, Inc., discusses compensation trends for 2012 along with TSE Contributing Editor Danica Tormohlen. Will U.S. associations and independent organizers staff up or scale down in 2012? Are pay ranges widening or narrowing?  What are some of newest ideas in pay-for-performance metrics and incentive pay strategies for high achievers?

This session provides new and exclusive data three months in advance of general release. It is based on the research study, 2012 Executive Compensation Trends, conducted in August by Trade Show Executive Media Group and Exhibit Surveys, Inc.

Burning Issues.  Gary Shapiro, president & CEO of the Consumer Electronics Association, will once again moderate this popular session, which traditionally gives delegates the last word before business gives way to the glamorous evening of awards and entertainment. The panelists and audience members discuss topics not covered during the earlier session with plenty of insights and give-and-take. He will be joined on stage by Galen Poss, COO of dmg::events; Paul Dykstra, chairman, president & COO of Viad Corp.; Darrell Denny, senior vice president of business development for Nielsen Exhibitions; Kevin Johnstone, director of trade shows for NAMM, the National Association of Music Merchants; and Mark Roysner, attorney, Law Offices of Mark Roysner.

Glittering Gold Gala
The annual salute to the biggest and best trade shows in the U.S. will be held as the sun begins to set on the Pacific Ocean. The honored shows range from the International Consumer Electronics Show (CES ) at the top of the list to Reed Exhibition’s Book Expo at 174,500 net square feet which edged out several other close contenders.  In between the two well-known brands are 98 other powerhouses in the medical, food, construction and retail sectors. The rankings were compiled by TSE’s editorial team during a year-long process of gathering data, resolving discrepancies, and obtaining certified statements of accuracy from the organizers.

The ranking of the other shows and the winners of the 15 Grand Awards will be kept confidential until 9:00 p.m. on September 22 at a Black-Tie ceremony at the Ritz-Carlton. At that time, key sponsors and TSE editors will “open the envelope” and announce the winners, similar to the Academy Awards™.

“Registration is tracking 20% above the same level last year and is capped at 200 attendees,” said Diane Bjorklund, vice president of events. “The CEOs of most of the leading show organizations and associations have registered to attend.”

Register now in the room block  to receive the official TSE Gold Goodie bag filled with gifts from upscale retailers at


Reach Darlene Gudea, TSE president, at (760) 889-8585 or; Diane Bjorklund, vice president of events, at (630) 312-8915 or

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