CES, NAB to Require Proof of Vaccination

Frances Ferrante, Senior Editor
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LAS VEGAS  — In what could turn out to be an industry-leading decision, the Consumer Technology Association (CTA) has announced that it will require proof of vaccination for both exhibitors and attendees who wish to attend CES 2022.  More than 1,000 technology companies, from start-ups to major brands, are expected to be in Las Vegas for the show, to be held Jan. 5–8. Just like in 2021, the show will have a digital event during the same time as the live one.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” Gary Shapiro, president and CEO, CTA, said. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols.”

Related. CES 2021 Makes History as the Largest Digital Tech Industry Event

In a letter on the CES web site, Shapiro reflected on the decision: “Many are clamoring to return to the serendipity and relationship-building of in-person events — so are we. CES is where business gets done. It’s an economic engine for our industry and an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Tech has also evolved by leaps and bounds in the last year and a half — we need to convene and connect so we can maintain our momentum and continue to inspire innovative solutions for a rapidly changing world.

“We know our decision to require vaccines may not be popular for some, but for many others it will allow them to know they can experience CES once again — and get back to business as usual.”

Related. CES Coming Back Live to Las Vegas in January 2022

Show organizers are also assessing proof of a positive antibody test as a requirement and will share more details as they arise. In addition, CES will follow state and local guidelines and recommendations by the Centers for Disease Control and Prevention. Right now, masks are currently required in all public indoor spaces in Las Vegas.

An in-depth list of safety protocols for the show can be found here.

NAB Also to Require Vaccination
The National Association of Broadcasters (NAB) also informed the NAB Show community on Aug. 18 that it also will require all participants to provide proof of COVID-19 vaccination to attend NAB Show 2021. “We think this is a positive step in reducing the spread of COVID-19 and will provide further details on implementation as well as other safety measures under consideration,” NAB Executive Vice President of Global Connections and Events Chris Brown said in a letter to constituents.

The NAB Show, scheduled to be held Oct. 9–13 in Las Vegas, is one of the premier trade shows for the media, entertainment and technology business. Brown said in the letter that the show is still showing strong signs of eagerness to meet in person, including steady attendee registration and hundreds of new and returning exhibitors, concerns about the Delta variant require a “comprehensive, data-driven plan that prioritizes safety and creates a productive environment at these events.”

Reach Gary Shapiro at (703) 907-7600 or gshapiro@cta.tech