Las Vegas, NV – Just in case someone somewhere had not heard of the Las Vegas Convention Center or the International Consumer Electronics Show (CES), an agreement designating the building an official World Trade Center site will help spread the word.
The agreement signed in January by the Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Electronics Association (CEA) will further raise the prestige of the convention center and the show. “We believe the designation on the LVCC will entice additional international travelers seeking to visit Las Vegas trade shows,” said Gary Shapiro, president and CEO of the CEA. “International CES and other shows will gain additional international participants and Las Vegas will benefit from more visitors.”
Rossi Ralenkotter, president and CEO of the LVCVA, said the partnership would enhance the marketing of both the CES and the convention center in regions where Las Vegas’ image as a vacation destination overshadows its thriving trade show business. “This partnership gives Las Vegas an opportunity to reinforce the fact that Las Vegas is a serious place to conduct business,” he said.
As part of the agreement, the CES will offer reduced move-in, move-out fees for two days at the shows from 2012 through 2015. In addition, the CES committed to remaining at the convention center through 2015.
The agreement will allow the CEA to join the World Trade Center Association, a non-profit organization with 326 member organizations in 92 countries serving more than 750,000 international trading corporations. Buildings designated world trade centers offer services and otherwise cater to the needs of international business travelers. The nearest World Trade Centers to Las Vegas are in Salt Lake City and five cities in California.