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This Just In

CES 2024 Gears Up for 130,000 Attendees and Creates Seamless Experiences

Maddy Ryley, Managing Editor
CES trade show hall with people walking

LAS VEGAS — The Consumer Technology Association’s (CTA) annual CES takes place Jan. 9-12, 2024, bringing the newest technological innovations and products to Las Vegas for the largest independently audited technology trade show event in the world. With high show growth expected this year, the CTA focused on design and frictionless experiences to enhance the attendee journey.

AI will be a major trend at this year’s show, with many technology-focused publications reporting that companies will be debuting products and services with AI features.

The CES 2024 brand campaign includes AI design elements that were further enhanced by a human illustrator, providing an example of how marketing teams can utilize AI technology to create content and collateral.

CES is also utilizing event technology to provide attendees with a seamless experience. The app for the 2024 show has new features including the full integration of its Titan security app, allowing for a streamlined process for reporting security-related issues and receiving updates, without the need for downloading two separate apps.

Keynote presentations, Great Minds sessions and International Policy sessions will be livestreamed on the CES 2024 app, with all other sessions available by video on demand at CES.tech, which will also now include AI-enabled closed captioning for all keynotes.

This year, the CES team implemented Gleanin for speakers to seamlessly share that they’re speaking at the show when they registered. Using Gleanin, organizers create campaigns and templates for their show and share campaign links to event-goers, who then choose their favorite content to share directly on social media.

Related. CES 2024 Shaping Up for Double-Digit Growth; Gary Shapiro Gives Deep Dive on How CTA Keeps Exhibitors Coming Back for More and the Importance of Innovation

With the expected number of event attendees surpassing 130,000 and more than 3,500 exhibitors, the 2024 edition of CES is shaping up to exceed 2023’s numbers for size, number of attendees, exhibitors and global media, and see double-digit growth. In 2023, there were 117,841 verified attendees and 3,200 exhibitors in attendance, according to the audit summary of the show.

This year, CTA anticipates 160 international, federal, state and local government officials and staff to participate in the Leaders in Technology Program and attend the Innovation Policy Summit. Notably, U.S. Senators Jacky Rosen (D-NV), Ben Ray Lujan (D-NM) and Cynthia Lummis (R-WY) will headline a discussion on Jan. 12 about the status and outlook for legislation that affects technology companies and American consumers.

“We are thrilled to welcome a very impressive and influential group of government officials to CES 2024,” CTA President and CEO Gary Shapiro said. “We look forward to these conversations about how the tech industry can work together with key government officials to ensure that innovation continues to thrive in the United States.”

Through a partnership with the United Nations Trust Fund for Human Security and the World Academy of Art and Science, the CTA announced technology as the eighth pillar in the Human Security for All campaign earlier this year. This year’s CES features conference programming focused on the technology and innovations that address the biggest challenges facing the world now, including access to clean water and air, food insecurity, healthcare and education.

The C-Space track, which focuses on the advertising, entertainment and content community, is the biggest it ever has been, with the exhibition set at the ARIA Resort & Casino and expanding into the Cosmopolitan for this year’s show. According to Variety, there is a 10% increase in the number of exhibitors in C Space compared to 2023.

This year, the CTA Center will focus on the association’s 100th anniversary and include an experiential design element for attendees to immerse themselves in the history of CTA.

Reach Gary Shapiro at gshapiro@cta.tech

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