DALLAS – The Center for Exhibition Industry Research (CEIR) has added two more case studies, on Access Intelligence and the 1st Arabia Tradeshow & Conferences, to its Global Virtual Event Trends series of success stories of in-person exhibitions that pivoted to virtual. They join several other organizations, including the School Nutrition Association, Radiological Society of North America and Northstar Travel Group, to share how they adapted their events and the lessons they learned in the process.
“1st Arabia’s case study offers an inside look at running virtual events in the Middle East and North African region (MENA),” CEIR Vice President of Research Nancy Drapeau, PRC, said. “Approaches share some commonalities and uniqueness compared to the case studies of virtual events in the United States and Canada. Access Intelligence’s case study discusses the approach and outcomes for one of their medical shows, OR Manager, which was virtual only in 2020.”
In addition to the case studies, the Global Virtual Event Series also includes several in-depth reports on the financial measurement of virtual events and executives’ learnings about virtual event strategy. The case studies and reports, sponsored by Swapcard, are available at no cost from CEIR’s website.
Related. CEIR Adds to Its Case Study Library