This Just In
DALLAS — New research from The Freeman Company (TFC), titled The Belief Gap™, explores the channels marketers are turning to in order to help build authority and customer loyalty. The “Belief Gap” is defined as the gap between a customer knowing a brand exists and one who believes in a brand enough to choose, defend […]
CHICAGO — Trade Show Executive’s final 2026 Trailblazer spotlight is on Shannon Twombly, Senior Event Coordinator, Diversified. Twombly approaches her work with confidence, curiosity and maturity, and is a major proponent of modernization. In 2025, Diversified restructured its Clean Energy Events team, which required Twombly to take on new responsibilities and a higher level of […]
CHICAGO — Over the course of Parker Swenson’s career at Diversified, he has grown from a reliable Project Manager into a resilient, forward-thinking Operations Manager who excels under pressure, anticipates challenges before they arise and elevates the teams around him. Last year, Swenson played a central role in relocating The Running Event from Austin to […]
LAS VEGAS — InfoComm 2026 was a massive success, bringing together 28,132 attendees from 94 countries, and 35,707 total registrants on June 17-19. Its 807 exhibitors filled 395,500 net square feet of show floor space at the Las Vegas Convention Center with the latest technologies in audiovisual solutions, collaboration, retail, broadcast, digital signage, AI-driven systems, […]
Turning Trade Show Booths into Immersive Brand Destinations is a contributed article from Taline Hasholian, President of ASV Experiential Step onto the modern trade show floor and you might notice a subtle transformation. Booths are no longer just booths — they’re lounges, studios, pop-ups — each one a carefully curated world that draws attendees into […]
CHICAGO — At the end of June 2026, two major event-industry acquisitions were announced. Trade Show Executive (TSE) discussed the strategies behind these moves with Hyve Group and Life Science Connect’s (LSC) CEOs. Hyve Group Acquires Virtuosi League Hyve Group acquired Virtuosi League, a leadership, learning and community platform for C-Suite marketing professionals. This move reflects […]
NEW ORLEANS — From footwear to apparel to hydration to technology, Diversified’s Switchback — the outdoor-focused expansion of The Running Event that launched in 2022 — caters to the needs of the industry’s specialty brands, retailers, media and organizations focusing on hard and soft goods. Last year, the show launched its first standalone event, attracting […]
CHICAGO — Paola Payano, Marketing Manager at Informa Markets, is known for her ability to craft and implement innovative marketing strategies, solve challenges and deliver outstanding results. Payano’s work helped Build Show LIVE launch strong and grow successfully in its second year, with an Attendee Net Promoter Score of 74, and earned her recognition as a […]
CHICAGO — Andrew Olson, Senior Director, Customer Operations at RX, has helped redefine Customer Success at the organization by reengineering the operating model behind it, introducing a lifecycle-based progression model that connects onboarding rigor, engagement depth, health scoring and structured intervention to renewal strength and expansion potential. By formalizing proactive engagement standards, especially for first-time […]
CHICAGO — After nearly a decade of building and scaling a digital ecosystem within the performance and racing industry, EPARTRADE is launching its Industry Platform Licensing Program to empower organizations across industries to operate B2B platforms using the EPARTRADE Infrastructure. The launch of the program is an extension of EPARTRADE’s platform that was originally developed […]
