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Caesars Entertainment Kicks Off Global Wellness Challenge

people looking at the leaderboard for Caesars Global Wellness Challenge

LAS VEGAS — Caesars Entertainment is celebrating Global Wellness Day (GWD) by hosting the Caesars Global Wellness Challenge, a two-day competition powered by Heka Health.  

“Wellness is taking center stage and is a fun and beneficial way to engage participants virtually as well as in-person. Walking, yoga, tai chi, mediation, journaling, they can all be incorporated into a gathering,” Reina Herschdorfer, Director of Marketing, National Meetings and Events for Caesars Entertainment, said. “Trade show organizers are pulled in so many stressful directions. We created this program to create a sense of well-being.”  

Beginning Friday, June 9 at 12:01 a.m. PT, Caesars Entertainment kicks off its Caesars Global Wellness Challenge. For 48 hours, participants are asked to track their steps, complete challenge goals and work their way up the leaderboard until the challenge ends Saturday, June 10 at 11:59 p.m. PT. Prizes will be awarded.  

Heka Health is no stranger to the events industry. It helped the American Diabetes Association with a walking challenge for one of their events and the rest is history. It has been working with Caesars for about six years and has brought gamified challenges to conferences and trade shows sponsored by MPI, IMEX, PCMA, ASAE, CEMA, and ConferenceDirect. 

“It supports the well-being of a community and helps keep them engaged,” Tony Salah, Co-Founder and CEO of Heka Health, said. “Popular with events, we also realized how we can support a community all year-round.” 

Trade show organizers like the way the app can drive people to specific booths. “We gamify it so if an attendee goes to a booth to try a healthy fruit smoothie or goes to another and jumps a rope, they will get extra points. The possibilities are endless,” said Salah.  

How can you participate in the Caesars Global Wellness Challenge? Download the Heka Well app and complete a registration form. Select Caesars Global Wellness from the challenge list and pair your Fitbit, Apple Watch or activity tracker. If you don’t have any of these devices, you can track your steps with a smartphone.   

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It’s also possible to earn extra points by taking part in other wellness activities.  

  • Share healthy stories and photos with others taking part in the challenge — earn 1,000 bonus points.  
  • Gratitude — Record three things that you are grateful for, and participants will get 1,000 bonus points.  
  • Participate in the in-app yoga video session to receive another 1,000 points.  

Prizes include a wellness stay at Caesars Palace which includes a two-night stay, a massage at Qua Baths & Spa and dinner for two at Nobu Restaurant at Caesars Palace.  

All participants exceeding 25,000 cumulative points will be entered into a drawing for one Lake Tahoe Retreat package including a two-night stay at Harrah’s Lake Tahoe, dinner for two at Gordon Ramsay Hell’s Kitchen and an experience at Reflections the Spa at Harrah’s Lake Tahoe.  

All participants exceeding 15,000 cumulative points will be entered into a drawing for one Atlantic City Getaway package that includes a two-night stay at Caesars Atlantic City, dinner for two at Nobu Restaurant and access to Qua Baths & Spa.   

All participants exceeding 7,500 cumulative points will be entered into a drawing for 20 Caesars Swag Bags filled with branded baseball caps and water bottles.   

Prize winners will be announced via email on Tuesday, June 13.   

This is just the beginning of Caesars wellness focus for meetings, conventions, and trade shows. Healthy menus, opportunities to move and bond as a group, and wellness-focused speakers are also being introduced.  

Look for another health challenge powered by Caesars and Heka Health at IMEX America in Las Vegas this October.  

Reach Reina Herschdorfer at (702) 557-7264 or; Tony Salah at (650) 464-6859 or

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