Biking to Trade Shows Gets One Step Closer

FRANCES FERRANTE, SENIOR EDITOR
CallaBike-MesseFrankfurt 2sm

FRANKFURT It’s only logical that a bike industry event would lead the way toward using bike-sharing as a form of transportation to trade shows.

That’s what’s happening with the giant Eurobike show, to be held July 13-17, 2022 in Frankfurt. A new initiative with Deutsche Bahn Connect (DB Connect), a subsidiary of German railway company Deutsche Bahn, will allow attendees the chance to bike to the show using special Eurobike lanes.

Registrants will receive voucher codes giving them access to more than 2,000 DB Connect “Call a Bike” rental bikes available from rental stations at the city’s main station and additional pop-up stations in the immediate vicinity. To help them navigate their way to Messe Frankfurt, there will be an official Eurobike map and a network of bike lanes set up specially for Eurobike. The show will also offer plentiful bike parking spaces, which will be securely guarded.

“Eurobike will become the driving force behind the transformation of mobility,” Stefan Reisinger, CEO at fairnamic, told Cycling Industry News. “The combination of content and conceptual design embedded in the city, the excellent infrastructure on site and the best national and international accessibility underline our claim as a leading global trade show and the most important live platform of the bike and urban mobility industry.”

In the long term, the show organizers and DB Connect hope to pave the way for additional “Bike and Rail” opportunities.

In the U.S., cities leading the way in bike-sharing are starting to promote the option to attendees, including at New York’s Javits Center, which includes information for arrival by bike right on its web site next to arrival by taxi and train. A Citizen Bike rental station is located right near the center on 34th Street and 11th Avenue, and the convention center also has its own guest entrance to the NY Waterway, a new ferry service that crosses the Hudson River.

Chicago’s McCormick Place is also part of that city’s Divvy bike-sharing system. A 24-hour pass can be purchased at any Divvy station and used for an unlimited 30-minute trip.

Reach Stefan Reisinger at (+49) 754 1959-9520

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