GERMANY –The German government has taken the lead in demonstrating the importance of trade shows in resurrecting their economy in a COVID-19 world. Germany’s Ministry of the Interior has categorized entering the country to attend a trade show to be “essential travel.”
“UFI applauds this decision by the German government and the work of everyone involved in this and sees this as a blueprint for other countries to follow,” Kai Hattendorf, managing director and CEO, UFI, The Global Association of the Exhibition Industry, said.
This means that trade show attendees from all countries can enter Germany to attend a show, subject to them having valid visas where needed. On entering Germany, exhibitors need to present proof of participation at the show; attendees need to present a show ticket and at least proof of one scheduled meeting at the show.
After being cleared to enter, all travelers are legally obliged to follow the quarantine regulations of the specific German state in which they are staying.
“Trade shows and business events are not part of the COVID problem, they are part of the COVID solution,” Hattendorf explains. “We need governments to understand that point, and Germany, one of the three biggest and most important markets for trade shows globally, is getting this.”
This is a vital step towards recovery. “Such a decision sends a signal to international exhibitors and attendees far and near that there is a way to come to a show,” Hattendorf adds.
Related. Europe’s Ever-changing Trade Show Landscape in a COVID-19 World (https://tradeshowexecutive.com/europes-ever-changing-trade-show-landscape-in-a-covid-19-world/)
Trade show executives have been tirelessly advocating that trade shows are not generic mass gatherings but organized business events where the safety and health of attendees and exhibitors is of the utmost importance. Pre-emptive and preventative health and safety protocols are continually updated to protect those at the trade show.
Learn more about what can be done in the United States to move the industry back online by reading our special report on Go LIVE Together here: https://bit.ly/3c2xBUK
Reach Kai Hattendorf at kh@ufi.org.
