ASM Global to Manage Olympia London

FRANCES FERRANTE, SENIOR EDITOR

LONDON Venue management giant ASM Global has been chosen to see the historic Olympia London through its ongoing £1 billion (more than $1.3 billion) transformation, to emerge in 2024 as the premier exhibition center in Central London. 

The move is a win-win for both parties. ASM Global which also manages L.A. LIVE and Darling Harbour, as well as flagship exhibition and convention centers including Chicago’s McCormick Place and San Francisco’s Moscone Center will take management responsibility for the venue’s exhibition and events business and expand its footprint in Europe. The iconic London venue, which hosts more than 200 events each year, can tap into ASM’s expertise and international market reach. 

Olympia’s redevelopment will include two new boutique and high-end hotels, a 4,400-person-capacity live-music venue, and a 1,575-seat performing arts theatre. A new public pedestrian space will feature streets and town squares lined with cafés, restaurants and retailers, and a glass-covered sky garden. The result will be an entirely reimagined world-class conference and entertainment venue. 

“We are proud to partner with Olympia London, Yoo Capital and Deutsche Finance International on this amazing and historic venue, positioning it at the forefront of the industry for the next 100 years,” ASM Global President and CEO Ron Bension, who took over the hem at the company just a year ago, said. “Our commitment to guest and partner satisfaction aligns with the reputation of Olympia London, and we look forward to continuing to serve existing and new clients’ event schedules at Olympia London, and developing the program with other signature events.” 

Reach Ron Bension at (610) 729-7900 

LINKS 

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