LOS ANGELES — ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, and Marketplace Events, the largest producer of business-to-consumer shows in the U.S. and Canada, have announced an unrivaled content and programming alliance. As part of the deal, Marketplace Events will have access to ASM’s team to simplify and streamline the event planning process and tap into its extensive marketing resources to drive increased exposure and growth in new markets.
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ASM Global boasts a roster of elite programming partners that includes the largest event promoters in the world (Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions), and an extensive footprint of the more than 200 ASM Global venues throughout North America. Marketplace Events currently produces shows in niches ranging from home and garden to wedding to seasonal in 34 markets across the U.S. and Canada, attracting 22,000 exhibitors and nearly two million attendees annually.
In March, ASM Global and Marketplace Events announced the launch of new annual home shows to take place at Houston’s NRG Park every February and October, beginning in Spring of 2022. The partners also announced a third annual home show to be held in the Jacksonville market, to take place beginning in May of 2022.
“The pandemic has shown us the importance of unique, live experiences and how much we value them,” ASM Global President and CEO Ron Bension said. “Whether we are entertained, thrilled or educated, we know that happens best when we are live and in person. There is no real substitute.”
“When Marketplace Events was approached to more closely align with ASM – a firm with deep industry resources and influence – we didn’t hesitate,” Tom Baugh, CEO of Marketplace Events, said. “We believe this alliance will be a catalyst for growth for both MPE and ASM. Our new event launches in Houston and Jacksonville are just the beginning.”