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Artificial Intelligence Matchmaker Among SISO Battlefield Contestants


Atlanta, GA – The field has been set for the fourth annual Event Innovation Battlefield to be held at this Summer’s Society of Independent Show Organizers (SISO) Leadership Conference which takes place August 9-11 in Cleveland.

Five ambitious tech firms will display their newest solutions designed for the events industry at the SISO conference. The 2016 field includes Grip, which is billed as the world’s first Artificial Intelligence (AI) networking solution. Grip’s AI software includes an algorithm that powers a personal matchmaking capability and guides trade show attendees to the right faces in the crowd.

Grip is just one of the new technologies that SISO is betting will break from the pack and open up new opportunities for show organizers. “Our goal is to showcase new ideas and stretch the imaginations of event organizers who influence millions of attendees and thousands of exhibitors at their shows and conferences,” said SISO Executive Director David Audrain.

The Battlefield competition takes place August 11 at the Global Center. The audience will include representatives of SISO’s membership of more than 180 organizing companies from around the world.

Battlefield contenders also include:

  • Stereo-Bot, a proprietary software and hardware solution that assists in the architectural design of booths and other temporary structures.
  • Insightxm, which simplifies and adds a welcome dose of intuitive capabilities for the analysis of large amounts of data.
  • ISL, a tool to help show organizers and exhibitors design apps and digital-and-physical visitor experiences.
  • Beeping, which can insert digital marketing information into soundwaves and send it to an app on an attendee’s mobile device.

David Adler of BizBash and Marco Giberti, the co-chairs of the Battlefield organizing committee, said the selection of competitors reflected a desire by SISO to find products of utility and usefulness to the trade show industry rather than simply “new shiny objects.”

Reach David Audrain at (404) 729-1249 or

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