Alexandria, VA – Strategies to counter poaching in hotel room blocks will be addressed by the Convention Industry Council (CIC)’s APEX initiative.
The goal of the Accepted Practices Exchange (APEX) Room Block Poaching Workgroup will be countering the outside companies that actively lure trade show attendees to accommodations other than the show’s official hotel blocks.
The APEX group will research the current state of the long-time scourge of poaching and will then develop a set of best practices and other resources that will help planners protect their room blocks.
“Hotel poaching is not new, but it seems to be on the rise and is affecting meetings around the world,” said MaryAnne Bobrow, president of the California association management firm Bobrow Associates, Inc. and co-chair of the workgroup. “This workgroup won’t be able to eliminate the practice, but we can develop awareness and best practices for minimizing its impact.”
Bobrow will be joined on the 12-member panel by co-chair Michael Dominguez of MGM Resorts International. Also on the panel are Heidi Voorhees of Experient; Richard Harper of HelmsBriscoe; Michael Howe of OnPeak; Fun Lee of the Cardiovascular Research Foundation (CRF) – Center for Education; Adam Briggs, ConferenceDirect; Ronnie Burt, Destination DC; Lisa Dyson, TESOL International Association; Michael Owen, EventGenuity; Anne Roth, Intercontinental Hotels Group; and Stuart Ruff, RIMS, the Risk Management Society.
Reach MaryAnne Bobrow at 916-722-8168 or maryanne@bobrowassociates.com
