Advanstar to Co-Locate New Specialized Event at Dealer Expo

HIL ANDERSON, SENIOR EDITOR
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Los Angeles, CA – A 100-year-old  technology is getting a new trade show in the form of a co-located event at Advanstar Communications’ Dealer Expo. The American V-Twin Dealer Show will launch February 17-19 at the Indiana Convention Center in Indianapolis as part of Dealer Expo.

“V-Twin refers to an engine configuration – two cylinders forming a V shape – and is a design that has been around for over 100 years,” said Kerry Graeber, brand director for the show. “This design is most connected to Harley-Davidson motorcycles as well as models and brands falling into the cruiser category.”

Projections for attendance and exhibit space for the new show have not been released. Advanstar is eyeing attendees and exhibitors involved in custom motorcycles and Harley-Davidson dealerships. The new show will have a separate brand identity, registration and educational program.

To assist with the marketing of the  American V-Twin Dealer Show, Advanstar struck an agreement with Grady Pfeiffer, the CEO of GH Marketing, to serve as a key partner and brand ambassador for the event.  Pfeiffer is a high-profile trailblazer in the V-twin industry. His company specializes in sales and marketing campaigns for motorcycle aftermarket manufacturers.

Reach Nicole Smith at (310) 857-7495 or nsmith@advanstar.com