ACME to Expand Reach; Retains CMA for Management

HIL ANDERSON, SENIOR EDITOR
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Princeton, NJ — The Association for Convention Sales and Marketing (ACME) set the stage to expand its reach by retaining Creative Marketing Alliance (CMA) to manage its day-to-day affairs and revamp the association’s brand.  The pending changes will be aimed primarily at bringing ACME’s educational resources and programs to a wider base of professionals in convention center and destination marketing and sales.

CMA will manage ACME’s day-to-day operations and also provide event coordination and marketing initiatives, including the creation of a new brand based in part on a wider membership. ACME’s current membership is made up of executive-level sales and marketing leaders of convention centers and destination marketing organizations (DMOs).

“The ACME board of directors and I have already met with CMA to begin to develop our growth initiatives, with the ultimate goal of including middle management as well as members at the executive level,” said Yulita Osuba, president of ACME and senior director of sales, marketing, event management & exhibitor services for Orlando’s Orange County Convention Center.

Osuba told Trade Show Executive the most noticeable change to be announced in the coming weeks would be a new name for ACME that would not include the word “executive.”

“Additionally, we’ll be offering more diverse conference sessions and looking at our member benefits package as a whole to appeal to a wider range of levels of marketing and sales professionals in the convention industry,” Osuba said.

ACME marked its 20th anniversary at its 2011 Annual Conference in Washington, DC February 22-23. The association holds its meeting every year just before the Destination Marketing Association International Annual Meeting. In addition, ACME holds satellite gatherings in conjunction with other major industry events.

Reach Yulita Osuba at (407) 685-9800 or yulita.osuba@occc.net