Paris, France – The first-ever Global Exhibitions Day (GED), held on June 8, mobilized thousands of industry professionals in 60 countries around the world. Associations, companies, universities and individual professionals demonstrated their support through lobbying efforts, events, photos and videos posted on social media, media releases and promotional campaigns.
The initiative, driven by UFI – The Global Association of the Exhibition Industry and the International Association of Exhibitions & Events (IAEE), was launched in January to raise awareness about the social and economic benefits of the exhibition industry.
With the support of UFI’s network of 56 national exhibition associations, GED emphasized the exhibition industry’s role in contributing to the global economy. “We provided our network with logos, infographics, statistics and tutorials on how to promote GED,” Kai Hattendorf, UFI Managing Director, told Trade Show Executive. “We integrated the data from a variety of sources to come up with global statistics that were not previously available.”
Among the key stats highlighted:
- Exhibitions deliver important face time with potential clients and business partners, attracting a total of more than 260 million visitors per year worldwide.
- The global exhibition industry is valued at $55 billion.
- With 4.4 million companies exhibiting each year, exhibitions support the development of global trade.
- The exhibition industry creates 700,000 direct jobs.
“Social media and online communities helped make Global Exhibitions Day a great success,” said Hattendorf. “On June 8 alone, thousands of tweets were posted and shared, hundreds of GED selfies published, and dozens of events took place where exhibition professionals raised awareness for our global industry.”
The GED Facebook Group received in average 200 new members every day in the run-up to the event. Photos, videos, GIFs, media releases, articles and discussions were shared, and the hashtag #GED16 was used widely.
“The great response of the first-ever Global Exhibitions Day proves that such a day was needed in our industry,” said Hattendorf. “We want to thank all supporters for their engagement, which has helped make GED such an all-round success.”
In addition to UFI and IAEE, GED was supported by the following associations: AAXO and EXSA (South Africa), AEFI and CFI (Italy), AEO (UK), AFE (Spain), AFECA (Asia), AFIDA (Central & South America), AMPROFEC (Mexico), AOCA (Argentina), Fairlink (Sweden), AUMA and FAMAB (Germany), CAEM (Canada), CEFA and CENTREX (Central Europe), EEAA (Australasia), EEIA (EU), HKECIA (Hong Kong), IAEE and SISO (USA), IECA (Indonesia), IEIA (India), IELA (global), IFES (global), LECA (Lebanon), MACEOS (Malaysia), MFTA (Macao), PCEI (Poland), RUEF (Russia), TEA (Thailand), UBRAFE (Brazil), and UNIMEV (France).
In France, UNIMEV organized the Global Exhibitions Day Run with more than 200 participants from the event industry. In Germany, the International Summer University in Cologne was held to coincide with GED, and Kölnmesse celebrated with a GED cake during the welcome dinner at the ISU and organized a photo with ISU delegates. In India, a three-page feature was published on June 8 in Today’s Economic Times, the largest financial publication in India.
To view a full list of actions reported to the GED project office at UFI, go to www.ufi.org/ged. Future GEDs will be held on the first Wednesday in June. The next GED will be held June 7, 2017.
Reach Kai Hattendorf at 33 (0) 46 39 75 00 or email@example.com