This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

Is Your Advertising Investment Giving You a Strong ROI? 

Trade Show Executive
,
November 10, 2006
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Carlsbad, CA - Find out if your advertising is working through a research study that will be conducted by Trade Show Executive  and Harvey Research on our July 2007 issue.   Trade Show Executive is sponsoring a Harvey Research Internet Ad-Q ad study in the July 2007 issue at no additional cost to advertisers in that issue.  Each participating advertiser will receive a research report that answers these questions: 

1. Who is reading your ad?

2. How does your ad compare to others?

3. Did you reach buyers?

4. What was the overall performance of your ad?

5. How do page size and color impact readership?

 Want the answers?  Contact your sales rep for more details:  Irene Sperling at (818) 990-1080 or Linda Braue at (310)792-6081 or lbraue@tradeshowexecutive.com.

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