This Just In
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • MAD Event Management to create a Shanghai show with Shanghai Exhibition Co. Ltd., and run the UAS for Disaster Response Conference in April.
  • The SHOT Show will remain at the Sands Expo in Las Vegas through 2027. The event has been at the venue for nine years.
  • SMG/Cobo Center in Detroit redesigned its exhibitor and services online system to simplify ordering for in-house and vendor event services.
  • A small fire in a booth at the counterculture Champs Trade Show Feb. 20 forced the temporary evacuation of the Las Vegas Convention Center.
  • The L.A. Convention Center is growing fruits, vegetables, and flowers on its rooftop. The 9,500-sf garden includes a row of orange trees.
  • GES launched its Measurement & Insight platform to analyze brand impact, customer retention and other metrics beyond orders booked and ROI.
  • After two decades helming AIME, Reed Exhibitions is relinquishing control of the event to Austrialian-owned Talk2 Media & Events for 2019.
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.

Is Your Advertising Investment Giving You a Strong ROI? 

Trade Show Executive
,
November 10, 2006
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Carlsbad, CA - Find out if your advertising is working through a research study that will be conducted by Trade Show Executive  and Harvey Research on our July 2007 issue.   Trade Show Executive is sponsoring a Harvey Research Internet Ad-Q ad study in the July 2007 issue at no additional cost to advertisers in that issue.  Each participating advertiser will receive a research report that answers these questions: 

1. Who is reading your ad?

2. How does your ad compare to others?

3. Did you reach buyers?

4. What was the overall performance of your ad?

5. How do page size and color impact readership?

 Want the answers?  Contact your sales rep for more details:  Irene Sperling at (818) 990-1080 or Linda Braue at (310)792-6081 or lbraue@tradeshowexecutive.com.

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