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World of Concrete Asia to Launch in Shanghai Next Year

Hil Anderson
, Senior Editor
November 30, 2016
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Shanghai – Informa Exhibition will launch a version of its venerable World of Concrete in China next Winter.

World of Concrete Asia (WOCA) will debut December 4-6, 2017 at the Shanghai New International Exhibition Centre. The new show extends the WOC brand which include the World of Concrete Europe, World of Concrete India and the flagship show World of Concrete held in Las Vegas.

Informa Beijing and Shanghai Zhanye Exhibition Co., Ltd have formed a joint venture, Shanghai Yingye Exhibition Co., Ltd, to launch WOCA. Under the arrangement, Zhayne will fold two existing shows China Floor Expo (CFE) and China Mortar Expo (CME) – into the WOCA mix. The combined CFE and CME shows grew this year to 34,500 square meters of exhibit space with 700 exhibitors and 35,000 attendees.

“We believe, by merging our expertise in exhibitions and construction, and the local influence Zhanye has in the flooring and mortar industries in the country, the new concept fair will expand rapidly in the near future,” said David Bondi, COO of Asia for Informa.

Reach David Bondi at +86 (0)10-6562-3333 or david.bondi@informa.com

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