This Just In
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • MAD Event Management to create a Shanghai show with Shanghai Exhibition Co. Ltd., and run the UAS for Disaster Response Conference in April.
  • The SHOT Show will remain at the Sands Expo in Las Vegas through 2027. The event has been at the venue for nine years.
  • SMG/Cobo Center in Detroit redesigned its exhibitor and services online system to simplify ordering for in-house and vendor event services.
  • A small fire in a booth at the counterculture Champs Trade Show Feb. 20 forced the temporary evacuation of the Las Vegas Convention Center.
  • The L.A. Convention Center is growing fruits, vegetables, and flowers on its rooftop. The 9,500-sf garden includes a row of orange trees.
  • GES launched its Measurement & Insight platform to analyze brand impact, customer retention and other metrics beyond orders booked and ROI.
  • After two decades helming AIME, Reed Exhibitions is relinquishing control of the event to Austrialian-owned Talk2 Media & Events for 2019.
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.

Upcoming Webinar Focuses on How Research and Audits Can Help Sign New Exhibitors and Retain Existing Ones

Trade Show Executive
,
November 14, 2006
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New York, NY – The drive toward event and exhibit accountability continues to heat up for  corporate marketing executives.  Better information helps them make better strategic and tactical decisions. With that goal in mind, Exhibit Surveys and BPA Worldwide have scheduled a Webinar on event audits and surveys  to be held Dec. 12 at 1 p.m. EST.

The webinar will discuss how research and audits can  provide show organizers with programs to help exhibitors reach more of their target markets each year. It will also  look at ways of helping exhibitors use audits and research to get a better handle on the benefits of participating in trade shows. Such analysis can answer questions about the optimum booth size and staffing needs, lead capturing and overall participation in exhibitions.

The program is free of charge and will be presented by Skip Cox, president of Exhibit Surveys; Glenn Hansen, president and CEO of BPA Worldwide; and Glenda Brungardt, Program Manager, Hewlett Packard.

The Webinar will be archived for 90 days; however, for access, registration before Dec. 12 is required.

Reach Skip Cox at (732) 741-3170 or scox@exhibitsurveys.com; Glenn Hansen at (203) 447-2800 or ghansen@bpaww.com

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