This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

Upcoming Webinar Focuses on How Research and Audits Can Help Sign New Exhibitors and Retain Existing Ones

Trade Show Executive
November 14, 2006
Share On:

New York, NY – The drive toward event and exhibit accountability continues to heat up for  corporate marketing executives.  Better information helps them make better strategic and tactical decisions. With that goal in mind, Exhibit Surveys and BPA Worldwide have scheduled a Webinar on event audits and surveys  to be held Dec. 12 at 1 p.m. EST.

The webinar will discuss how research and audits can  provide show organizers with programs to help exhibitors reach more of their target markets each year. It will also  look at ways of helping exhibitors use audits and research to get a better handle on the benefits of participating in trade shows. Such analysis can answer questions about the optimum booth size and staffing needs, lead capturing and overall participation in exhibitions.

The program is free of charge and will be presented by Skip Cox, president of Exhibit Surveys; Glenn Hansen, president and CEO of BPA Worldwide; and Glenda Brungardt, Program Manager, Hewlett Packard.

The Webinar will be archived for 90 days; however, for access, registration before Dec. 12 is required.

Reach Skip Cox at (732) 741-3170 or; Glenn Hansen at (203) 447-2800 or

Share On: