This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

UFI Releases Report on Exhibition Industry Visitors

Fred Lowe
, News Writer
November 17, 2016
Share On:

Paris—UFI, the Global Association of the Exhibition Industry, has partnered with research specialist Explori that focuses on visitors of exhibitions around the globe.

The Atlanta-based Society of Independent Show Organizers USA (SISO) supports the report, which is a comprehensive analysis of Explori's global database that consolidates visitor surveys from a sample of 920 events worldwide.  Explori is based in London.

The survey delivers key findings related to the visitor's behavior, the levels of loyalty and advocacy of the industry, their needs, and the extent to which these needs are being met by the industry. 

The study reported that exhibitions in the more developed exhibition markets tend to achieve higher satisfaction than those in less mature markets.

Despite this, events in less mature markets benefit from a return bonus effect, with higher levels of loyalty than might be predicted by their ability to satisfy visitors.

The study found there is also an inherent difference between satisfied and dissatisfied visitors' priorities when providing feedback on events. 

Unhappy customers don't focus on so-called hygiene factors such as venue layout, signage or catering, but highlight more fundamental problems as the cause of their lack of satisfaction. 

The data shows that visitors desire to see innovations in their sector, both in the content and particularly on the exhibition floor, more so than educational content or networking.

Kai Hattendorf, UFI's Managing Director/CEO, said: "The success of our industry depends on many factors, but the two most-important customer groups' exhibition organizers all around the world have to focus on the exhibitors and exhibition visitors."

Mark Brewster, Explori Founder and CEO, said: "With an increasingly globalised and connected audience, the competitive environment in which each operates, both in terms of its geographical location and its market sector, are critical components in determining and understanding visitor attitudes."

Reach UFI Managing Director Kai Hattendorf at (33) 1 46 39 75 00 or


Share On: