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UBM Acquires Baby Show from Chinese Organizer

Hil Anderson
, Senior Editor
August 2, 2010
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By Hil Anderson, senior editor

Shanghai, China – United Business Media Limited (UBM) staked out a share of the children’s market in the world’s most populace nation by acquiring the Shanghai Children-Baby-Maternity Products Expo (CBME) and two smaller business-to-consumer events in China.

The acquisition of CBME was made in a deal valued at as much as $16.5 million and includes $9.7 million in cash and up to $6.4 in performance-related considerations payable over the next two years, UBM said.

Jimé Essink, president & CEO of UBM Asia, said the deal gave his company an established platform in the market that could be expanded with the help of UBM’s expertise in print and online content as well as event management. “We are entering a dynamic new business sector,” Essink said. “We look forward to developing these businesses further.”

The annual CBME serves Chinese and international manufacturers of child and baby products. The show was launched in 2001 and this Summer featured 850 exhibitors and 69,000 square meters (742,710 square feet) of gross exhibit space. UBM said the show produced an estimated $6.5 million in revenue this year.

The B-to-C events held in Beijing and Guangzhou are smaller, but also include Fashion Baby, a leading consumer publication for Chinese moms. Fashion Baby has a readership of 400,000 and 75,000 registered users of its website.

Reach Jimé Essink at +86 10 8776 6833 or

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