This Just In
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  • National Association of Chain Drug Stores OK’d a 3-year deal with CompuSystems for registration at their meeting and Total Store Expo.
  • Quebec-based ExpoPromotion has sold Montreal Home Expo and Montreal Fall Home Expo to Cleveland-based home show producer Marketplace Events.
  • Access Intelligence will launch Global Esports Business Summit for the esports industry Oct. 1-3 at Caesars Palace in Las Vegas.
  • Renovation of the Cleveland Marriott Downtown at Key Center’s lobby, ballroom, and meeting space is scheduled for completion this summer.
  • UBM has acquired Grupo CanalEnergia, an organizer of events in the Brazilian renewable energy sector.
  • The grand opening of the new downtown Omni Louisville Hotel next to the Kentucky International Convention Center was March 6.
  • The grand opening of the Fairmont Austin was March 5. It has 140,000 sf of event space, and direct access to the Austin Convention Center.
  • A new Industry Insight Series Report from CEIR is a practical guide to integrating effective engagement tactics in exhibit booth design.
  • Freeman was named an approved partner for all Mobile World Congress events globally as part of a 3-year deal with event producer GSMA.

TSE Teams Up with Lippman and Exhibits Surveys to Study Successful Attendee Acquisition Tactics

Hil Anderson
, Senior Editor
January 27, 2016
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Washington, DC – Trade Show Executive (TSE) is teaming up with Exhibit Surveys and Lippman Connects once again to create and distribute a survey that will help crack the secrets of successful attendee acquisition. The survey, which will be sent today, will sound out the experts on attendance trends and strategies for enticing more people to register.

“Attracting qualified attendees is the biggest challenge facing show producers,” said Sam Lippman, President of Lippman Connects and producer of the February 25 Lippman Connects’ Audience Acquisition Roundtable. “With the support of TSE and the expertise of Exhibit Surveys, the Attendee Acquisition Study will provide the best practices and actionable data producers need to attract more qualified buyers to their next show.”

The online survey is confidential and will require about 10-15 minutes to complete. Participants will receive a complimentary full report on the findings, which will be released at Lippman’s Audience Acquisition Roundtable in Washington, DC.

“According to the latest TSE Dashboard of Trade Show Metrics, which will be released February 1, trade show attendance grew 2.4% in 2015, which is a positive development at a time when the overall economy appears to be in no big hurry to grow,” said Darlene Gudea, President of Trade Show Executive Media Group. “The slow progress, however, makes it more important than ever for show organizers to have the right tools to convince customers that committing to attending a trade show is in their best interest.”

Reach Skip Cox at (732) 741-3170 or; Sam Lippman at (703) 979-4904 or; Darlene Gudea at (760) 889-8585 or


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