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TSE Teams Up with Lippman and Exhibits Surveys to Study Successful Attendee Acquisition Tactics

Hil Anderson
, Senior Editor
January 27, 2016
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Washington, DC – Trade Show Executive (TSE) is teaming up with Exhibit Surveys and Lippman Connects once again to create and distribute a survey that will help crack the secrets of successful attendee acquisition. The survey, which will be sent today, will sound out the experts on attendance trends and strategies for enticing more people to register.

“Attracting qualified attendees is the biggest challenge facing show producers,” said Sam Lippman, President of Lippman Connects and producer of the February 25 Lippman Connects’ Audience Acquisition Roundtable. “With the support of TSE and the expertise of Exhibit Surveys, the Attendee Acquisition Study will provide the best practices and actionable data producers need to attract more qualified buyers to their next show.”

The online survey is confidential and will require about 10-15 minutes to complete. Participants will receive a complimentary full report on the findings, which will be released at Lippman’s Audience Acquisition Roundtable in Washington, DC.

“According to the latest TSE Dashboard of Trade Show Metrics, which will be released February 1, trade show attendance grew 2.4% in 2015, which is a positive development at a time when the overall economy appears to be in no big hurry to grow,” said Darlene Gudea, President of Trade Show Executive Media Group. “The slow progress, however, makes it more important than ever for show organizers to have the right tools to convince customers that committing to attending a trade show is in their best interest.”

Reach Skip Cox at (732) 741-3170 or skip@exhibitsurveys.com; Sam Lippman at (703) 979-4904 or sam@lippmanconnects.com; Darlene Gudea at (760) 889-8585 or dg@tradeshowexecutive.com

 

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