This Just In
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.
  • National Association of Chain Drug Stores OK’d a 3-year deal with CompuSystems for registration at their meeting and Total Store Expo.
  • Quebec-based ExpoPromotion has sold Montreal Home Expo and Montreal Fall Home Expo to Cleveland-based home show producer Marketplace Events.
  • Access Intelligence will launch Global Esports Business Summit for the esports industry Oct. 1-3 at Caesars Palace in Las Vegas.
  • Renovation of the Cleveland Marriott Downtown at Key Center’s lobby, ballroom, and meeting space is scheduled for completion this summer.
  • UBM has acquired Grupo CanalEnergia, an organizer of events in the Brazilian renewable energy sector.
  • The grand opening of the new downtown Omni Louisville Hotel next to the Kentucky International Convention Center was March 6.
  • The grand opening of the Fairmont Austin was March 5. It has 140,000 sf of event space, and direct access to the Austin Convention Center.
  • A new Industry Insight Series Report from CEIR is a practical guide to integrating effective engagement tactics in exhibit booth design.
  • Freeman was named an approved partner for all Mobile World Congress events globally as part of a 3-year deal with event producer GSMA.

Software Equity Firm Pays $1.65 Billion for Cvent

Hil Anderson
, Senior Editor
April 20, 2016
Share On:

Tysons Corner, VA – The equity firm that owns the event management organization ACTIVE Network is adding Cvent to its portfolio for a hefty $1.65 billion in cash.

The immediate goal of Vista Equity Partners is to take Cvent private and bolster Vista’s overall position in the event technology market.

“Vista has developed a leading portfolio of meeting technology providers over the last several years,” said Vista President Brian Sheth. “This acquisition is our most significant investment in this space, and further solidifies our commitment to the broader industry.”

The Cvent board of directors has approved the acquisition, and the sale will close sometime in the Third Quarter. Cvent will remain in its suburban Washington location with a new source of capital at its disposal. “With Vista’s financial strength to invest in Cvent now and in the future, we will be better positioned to deliver innovative solutions that transform the meetings and events industry, and to offer employees new opportunities for career growth,” said Cvent CEO and founder Reggie Aggarwal.

Cvent specializes in software for trade show managers and event planners. Its menu covers the gamut of services, including registration, marketing, mobile apps and venue selection. It provided registration services for the PLMA Private Label Trade Show, which was ranked 69thon the most recent Trade Show Executive Gold 100.

Cvent will join ACTIVE NETWORK in Vista’s portfolio of event technology companies. ACTIVE Network, LLC specializes in event management and marketing solutions, primarily in the recreation and sporting enthusiast events such as marathons, triathlons, ski resorts and campgrounds.

“The Cvent team has built a leading portfolio of products and is positioned for expansion in a large and under-penetrated market,” said Sheth. “We are excited to work with the Cvent team to lead the business into this next phase.”


Reach Brian Sheth at (512) 730-2400 or; Reggie Aggarwal at (703) 226-3500 or

Share On: