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  • MAD Event Management to create a Shanghai show with Shanghai Exhibition Co. Ltd., and run the UAS for Disaster Response Conference in April.
  • The SHOT Show will remain at the Sands Expo in Las Vegas through 2027. The event has been at the venue for nine years.
  • SMG/Cobo Center in Detroit redesigned its exhibitor and services online system to simplify ordering for in-house and vendor event services.
  • A small fire in a booth at the counterculture Champs Trade Show Feb. 20 forced the temporary evacuation of the Las Vegas Convention Center.
  • The L.A. Convention Center is growing fruits, vegetables, and flowers on its rooftop. The 9,500-sf garden includes a row of orange trees.
  • GES launched its Measurement & Insight platform to analyze brand impact, customer retention and other metrics beyond orders booked and ROI.
  • After two decades helming AIME, Reed Exhibitions is relinquishing control of the event to Austrialian-owned Talk2 Media & Events for 2019.
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.

Messe Frankfurt Middle East Taps into 5.4B Saudi Beauty Market

Mike Thomas
, News Writer
January 17, 2018
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JEDDAH, Saudi Arabia — Beautyworld is coming to Saudi Arabia in October.

Organized by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, this latest incarnation of the beauty and wellness trade fair is the 5th Beautyworld globally and taps into Saudi Arabia’s burgeoning $5.4 billion beauty and personal care market.

“Saudi Arabia still offers plenty of untapped potential, so the time is right for the world-renowned Beautyworld brand to make its debut on Saudi soil,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. “It’ll be the ideal platform for global players to enhance their relationships with existing customers and increase their market presence,” Pauwels added, “while they’ll also gain a better understanding of the business landscape, industry trends and needs that are unique to Saudi.” 

Reach Ahmed Pauwels at +49 69 75 75-0


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